Ron
White's Ezine
November 9, 2006
Issue 31
Welcome!
"Honesty is such a lonely word, everyone is so untrue." Those are the
words of Billy Joel and you know what? Unfortunately I think he is
correct.
Dishonesty seems to be everywhere you go -- friendships, sales pitches
and online offers. I once had a businessman tell me that dishonesty is
acceptable in business. He called it 'puffery' and said that you had to
have 'puffery' or no one would ever sell anything. This is the same
thought process that brings 'puffery' into a friendship as well.
This 'puffery' will perhaps temporarily make you a better sales person
or even momentarily enhance your personal relationships. However,
nothing solid can ever be built on lies. A person could spend years
building a business and it can be torn down in an instant if they are
found to be dishonest. You could work your entire life to build your
reputation and then have it all shatter to the ground with just one
small 'puffery'. Your friendships can come to the same extinction when
you take the path of the weak mind and tell an untruth.
I am convinced that dishonesty comes from insecurity. It comes from not
believing in yourself. You don't believe that you are good enough to
sell - so you stretch the truth. Or on a personal level, you don't
believe people will like you if you tell the truth - so you lie. Lies
find their roots in low self esteem. If you want to see your confidence
sky rocket commit yourself to the truth. If you want to find it hard to
look yourself in the eye embrace 'puffery'.
I want you to believe in yourself this week - and that is the TRUTH!
Go for More this Week!
Ron White
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be valuable, then if you would do me the favor of forwarding it to your
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In This Issue.....
1. Learning from Einstein's Creativity by Ron White
2. Quotes of the
Week
3. Memorable Customer Service...Where's the Washcloth? by Jeffrey Gitomer
4. The Concept of Multi-Tasking!
5. More Information
1. Learning from Einstein's Creativity by Ron White
One of the most famous quotes of Einstein is when he said, "Imagination
is more important than knowledge." Einstein was putting value on
creativity here. His theories and ideas were all about creativity. When
he made a working box car for his son out of shoe string and some boxes,
that was creativity. When he was down and out and needed money and
posted an ad for tutoring lessons; that was creativity in making money.
Since Einstein accomplished some of the greatest thoughts of our time,
an argument could be made that he was one of the most creative people of
all time. You can know more about your product than anyone and have more
degrees than anyone you know, but if you don't have a little bit of
creativity to take advantage of what you have, then it is useless.
Credentials and knowledge will do you little good if you lack the
creativity to take advantage of them. Einstein once said, "The secret to
creativity is knowing how to hide your sources." I think he was being a
little humble and a lot humorous here, but he was once again
acknowledging the importance of being creative!
So you may ask yourself, "What is creativity?"
That is an excellent question -- let's go straight to the source to
answer it. Einstein said, "CREATIVITY is seeing what others see and
THINKING what no one else has thought."
Robert Kennedy said the same thing this way, "I look at things that are
and I ask why? I look at things that never were and ask why not?" Robert
Kennedy was talking about creativity, just as Einstein was.
So how do you do it? How do you model the creativity of Albert Einstein?
First of all, we need to address the idea of the limiting belief that
you are not creative.
There is a prevailing belief that creativity is an inborn trait - you
are either creative or you're not. Well, while creativity is an inborn
trait, we are all born with a creative brain (your right cerebral
hemisphere) and have many creative skills. Children are naturally
curious and eager to explore the world around them and spend hours
playing with toys, making up imaginary friends and pretend games. But as
we get older, we begin to lose some of our natural creativity as we
learn and use more left-brain thinking skills in school and at work.
Research shows that our propensity to generate original ideas reduces
from 90% at age 5, to 20% at age 7 and even further to 2% as adults!
However, unless you have suffered brain damage in your right hemisphere
or had it surgically removed, you still have a creative brain; so you
are still creative. It's just that maybe you don't use your creativity
skills as much as you used to.
Now for the good news! You can reawaken your creative brainpower.
What would Einstein tell you in regards to increasing your creativity?
Well, we don't have to guess on that one, because he did tell us. He
said, "The important thing is to not stop questioning. Curiosity has its
own reason for existing."
Develop the curiosity of a child. Leonardo Da Vinci, who is said to be
one of the greatest geniuses of all time, also had this creativity. I
don't think that it is a coincidence that Leonardo and Einstein were
both extremely creative and that so many years after their deaths we are
still talking about them.
Let me give you a few of Da Vinci credentials:
500 years ago he:
- drew blue prints for the worlds first helicopter
- drew blueprints for a submarine
- built an extendable ladder that is still being used by fire
departments today
- built the world's first hydraulic jack
- built a rotating stage
- and 500 years ago he built a water powered alarm clock!
Those are some pretty amazing credentials if you ask me.
Curiosity might have "killed the cat" but it can help you think like a
genius. Leonardo Da Vinci had a book of questions. In this journal of
sorts he would write down questions as fast as they would pop into his
head. He would write down questions such as:
why do birds fly?
why do they slow down as they land?
what do their feathers do?
The interesting thing is that he didn't worry about the answers. He
simply wrote down the questions because he knew something about the
power of the human mind. He knew the subconscious mind was powerful and
if he wrote down the questions his subconscious mind would continue to
work on the answers.
Creativity is defined by Webster as "creative ability or intellectual
inventiveness." This is a skill that everyone has to some extent. There
are ways to improve your ability to create and generate new ideas. Not
everyone can be a great artist or a creative genius, but it makes sense
to make the most of the potential we are given.
Brainstorming is an extremely good way at practicing creativity. A
brainstorm can work with an individual or a group. This technique
requires the generation of as many ideas as quickly as possible to solve
a problem.
It does not matter how outlandish an idea might be, all ideas are
written down. The ideas need to be written down, and a time limit should
be imposed for accepting ideas. If this is a group brainstorm, an
individual should be appointed as recorder to write down the ideas. If
this is an individual project, the person should write as the thoughts
come. Remember the less judgment of ideas the greater the number of
ideas generated. Although many of the ideas may be unreasonable and
ineffective, they may lead you to the idea that will really work. It is
helpful to set a goal for the number of ideas you wish to generate. This
will give you something to work toward, and may unleash the perfect
solution.
Journal your thoughts for future use. This includes writing down dreams,
insights, experiences, quotes, problems with friends, and any other
information that is pertinent to you. This should have some kind of
organization so you can look back on it periodically. You may find the
answer to a problem in last month's dream, so remember to review these
personal logs frequently. This system will compliment the complex
subconscious mind, and allow you to retrieve from this boundless
resource.
Allow your ideas to develop and follow through on them. It is said that
a good idea is worth fifty cents, and the plan to implement that plan is
worth millions of dollars. It has been said another way as well: Anyone
who has ever taken a shower has had an idea. It is the man who gets out
of the shower, dries off and does something about it that changes the
world.
As you learn about creativity and the techniques that work best for you,
a whole new world will open up to you. Creativity can be helpful in
problem solving, dealing with people, and creating success in all areas
of your life. Take the time to tap into your greatest power, the power
of the imagination and increase your creativity in all areas of life.
Sometimes when we face a problem we struggle with our thoughts so much,
our energy is spent. The stress that comes with this kind of problem
solving also affects how we think. If the anxiety level becomes too
high, parts of the brain will shut down and it is impossible to generate
the ideas needed to deal with the problem. When faced with too much
stress the mind goes into the "fight or flight" mode. This allows the
mind to deal with only two alternatives, fighting the opponent or
fleeing the danger.
You can avoid these mind numbing emotions by altering your environment.
When you feel yourself getting stressed out or you begin losing your
focus, walk away from everything for a change of scenery. Allow yourself
to focus on another task. Some people, golf, juggle, or exercise to get
away from their mind blocks. When you return to this important task, you
will have shifted from your stressed out mind set to a new relaxed and
ready to conquer attitude.
Blaise Pascal said, "Almost all of the problems of mankind arise from
the inability to be alone with oneself in a room for any period of
time."
Getting away from the problem allows your subconscious mind to problem
solve, while your conscious mind is occupied with other things.
Sometimes you will find the solution to your problem in your sleep. This
is when the subconscious mind is most active. Basically, all your
experiences and learnings are stored in this part of the brain. This is
where your creativity gets turbo-powered. If you can tap into this force
you will have creative powers beyond your wildest expectations.
Another good way to help your creativity is to read. That is right,
read.
You see when you read your subconscious mind is automatically creating
pictures whether you like it or not. So develop a passion for reading
and watch your creativity increase. Both Einstein and Da Vinci were avid
readers. Model this behavior and watch your creativity increase.
Einstein said that he would simply imagine it so and then go about to
prove it. In other words the creative process occurred before the
experiments.
-- Ron White
This article is excerpted from Ron White's, How to Develop the Mind
of Einstein 6-CD/Workbook series. For more information, scroll down to
#4 below or visit
http://einstein.yoursuccessstore.com or call 877-929-0439.
2. Quotes of
The Week
CREATIVITY
"When we tire of well-worn ways, we seek for new. This restless craving
in the souls of men spurs them to climb, and to seek the mountain view."
-- Ella Wheeler Wilcox
"The most important thing I learned from big companies is that
creativity gets stifled when everyone's got to follow the rules." --
David Kelley
"Creativity is so delicate a flower that praise tends to make it bloom,
while discouragement often nips it in the bud. Any of us will put out
more and better ideas if our efforts are appreciated." -- Alexander
Osburn
"Creativity arises out of the tension between spontaneity and
limitations, the latter (like the river banks) forcing the spontaneity
into the various forms which are essential to the work of art or poem."
-- Rollo May
"Artistic creativity is a whirlpool of imagination that swirls in the
depths of the mind." -- Robert Toth
"If we fail to nourish our souls, they wither, and without soul, life
ceases to have meaning. The creative process shrivels in the absence of
continual dialogue with the soul. And creativity is what makes life
worth living." -- Marion Woodman
"The real voyage of discovery consists not in making new landscapes but
in having new eyes." -- Marcel Proust
"Creativity is allowing oneself to make mistakes, Art is knowing which
ones to keep." -- Scott Adams
"Curiosity is one of the permanent and certain characteristics of a
vigorous mind." -- Samuel Johnson
"A person's maturity consists in having found again the seriousness one
had as a child, at play." -- Friedrich Wilhelm Nietzsche
"The great enemy of creativity is fear. When we're fearful, we freeze
up. Creativity has a lot to do with a willingness to take risks. Think
about how children play. They run around the playground without thinking
about where they're going. They trip, they fall down, and then they get
back up again and run some more. They have a wonderful belief: that
everything will be all right. They feel capable; they let go; they play.
Not matter how many facts and figures you have, you can't predict the
future. There will always be surprises. Creativity helps us realize that
we don't have to understand everything. We can enjoy something - feel it
and use it - without ever fully comprehending it." -- Faith Ringgold
"Creativity is our true nature; blocks are an unnatural thwarting of a
process at once as normal and as miraculous as the blossoming of a
flower at the end of a slender green stem." -- Julia Cameron
3. Memorable Customer Service...Where's the Washcloth? by Jeffrey Gitomer
Two true stories from the travels of a weary sales trainer.
I flew to Hawaii some time ago. First time. Seven hours in the plane
makes a person a weary traveler. I was met at the airport by my host,
and given the traditional lea (necklace of flowers). Fantasy fulfilled.
Gritty from the plane ride, I enter the lobby of the Hawaii Prince Hotel
-- walk over to the desk -- someone smiles at me -- says "aloha!", and
gives me a hot steamed, moist washcloth -- ah! Just the refreshment and
revitalization I needed. WOW, what a great way to greet a customer, what
a welcome!
How do you greet your customer?
Other than the price of the room, the lobby, and a few nick-nacks in the
room -- very little separates hotel rooms. A hot washcloth stopped me in
my tracks. It was a surprise -- an unexpected moment of pleasure --
something small that separated the Hawaii Prince from all other
(hundreds of) hotels I stayed in.
What separates you from your competition?
What made it memorable? It was such a small thing. But every time I
check into a hotel I'm looking for the washcloth -- and disappointed
when it doesn't show up.
Where's the washcloth in your business?
What standards are you setting? what makes people talk about you?
What makes people look forward to doing business with you?
What makes people tell others about your business? -- like I'm telling
you about the Hawaii Prince Hotel.
•••••••••••••••••••
The British Air flight from Budapest was delayed two hours -- fog in
London. We're already locked on the plane on the runway. Trapped like
rats. Usually I'm so mad I can't see straight. But today was different.
The crew was not American -- It was British.
The cabin crew supervisor (in Britain the title is "Cabin Service
Director") Tony Adams grabbed the microphone and says -- there's nothing
we can do about the fog -- but we can eat!
The crew was delightful. Serving everyone real food with fresh brewed
coffee and tea. Everyone is full and we finally take off. About an hour
into the flight, Tony Adams, announces "A bit more bad news, I'm afraid
-- It seems the fog has lifted, but the air traffic has backed things up
another hour. For those of you making transfers -- don't worry too much
-- this plane was supposed to take off for Sweden two minutes ago. The
entire cabin laughed.
Five minutes later, Adams is on the loud speaker again. "To pass the
time, we're going to have a contest. Guess the collective age of the
cabin crew -- and win a prize. And there's an additional prize if you
guess my age exactly" I was shocked and amused -- so were the rest of
the 150+ passengers. Fun on the airlines -- imagine that. Everyone was
talking -- having a good time. The crew came through the cabin
collecting scraps of paper from the passengers with their calculated
guesses. The winner was announced over the loud speaker. WOW -- I was
one of three winners who guessed his age "spot on" -- 46. Cool. My prize
was nice, but not as nice as the feeling.
"Are we strapped in and ready for landing, Sir?" The delightful flight
attendant said in a jovial voice with her classic British accent. "It's
about that time." She said happily. For the first time in 500 flights I
couldn't wait to get my belt on.
Tony comes on the microphone as we fly over London and says. "Below us
is the House of Parliament where John Major is temporarily in power."
The entire plane roared.
They took a negative (obstacle) 3-hour delay, and turned it into a
positive (opportunity) by making everyone extra happy.
The good part when you do something out of the ordinary -- is that it
not only creates a memory, it sets a standard. How do you follow it?
The better part when you do something out of the ordinary -- is that it
keeps you challenged to improve it each day.
The best part when you do something out of the ordinary -- is that your
competition is woefully lacking by comparison.
On another British Air Flight, I'm getting ready to get off the plane --
waiting for the typical insincere, robotic message -- "have a nice day
and thanks for flying ________ (plug in the airline's name)." Instead --
the lively first officer grabs the mike and says -- "Welcome to Paris --
If you're here for a business meeting -- I hope it's a successful one.
If your here on holiday -- I hope it's a happy one. If you're making a
transfer -- I hope its a smooth one. And when you're flying again -- I
hope it's a British Air one." The people on the plane started to
applaud. An unbelievable moment in customer service -- the customer
clapping for the vendor. When's the last time your customer's applauded
you?
Jeffrey Gitomer is the author of The Sales Bible, Knock Your Socks
off Selling and Customer Satisfaction is Worthless Customer Loyalty is
Priceless. To order Jeffrey Gitomer's "How Not to Suck at Sales" as an
Individual Set (contains one DVD and one CD of the speakers' 'live'
performance) at a special discount of only $39, or to view and learn
more about The Complete Ultimate Collection for Entrepreneurs and Sales
Professionals -- including Jim Rohn, Jeffrey Gitomer, Brian Tracy,
Connie Podesta and More! (10 DVD/CD package) go to
http://dvdset.yoursuccessstore.com?kbid=2700 or call 877-929-0439.
(c) 1999, 2005 All Rights Reserved - Don't even think about reproducing
this document without written permission from Jeffrey H. Gitomer and Buy
Gitomer 704/333-1112.
4. The Concept of Multi-Tasking!
The Concept of Multi-Tasking
We all know the concept of multi-tasking -- accomplishing more than
one thing at a given point in time. Well, leave it to the author of one
of our all time best-sellers, Memory in a Month by Mr. Ron White, to
create a product that you can listen to one time and gain multiple
benefits.
This series not only educates you in examining the person and life of
Einstein (great learning for you fans of history and biographies), it
also will entertain you and most importantly it will give you strategies
and ideas on how to improve your thinking, skills, relationships, time
management and more.
It's interesting! It's fascinating! It's educational! It will stimulate
your thinking! It will challenge you! It is something you will want your
kids to listen to as well!
How to Develop the Mind of Einstein by Ron White
6 CDs plus workbook
Retail $99
This week only we are offering special pricing on all of Ron's How
to Develop the Mind of Einstein or Buy all Four of Ron's products and
Save Even More!
Plus Bonus Hardbound book and *Free Shipping
How to Develop the Mind of Einstein not only educates you in
examining the person and life of Einstein, it also entertains you and
gives you strategies and ideas on how to improve your thinking, skills,
relationships, time management and more.
6 CDs plus workbook
Memory in a Month - in only 10 minutes a day for 30 consecutive days
you can transform your mind from forgetful to unbelievable! Learn how to
talk for hours without notes, memorize chapters of books word for word,
and routinely memorize 100 digit numbers after hearing them only once!
6 CDs and Workbook
Write It On Your Heart - Simple Steps to Scripture Memory. Have you
struggled with scripture memory in the past? It isn't because you
weren't equipped with the ability, you are the greatest computer ever
created. It is because you didn't know a system. Write It On Your Heart
is a simple system that anyone can follow to memorize small or large
amounts of scripture.
Our minds are the product of an organized Creator, who has given us with
the greatest computer ever created and ability to memorize scripture.
This 2 CD program is the software for your mind that will enable you to
memorize scripture and experience the life change that results when the
word of God is written on your heart.
2 CDs plus Workbook
Speed Reading - The statistics speak for themselves. The average CEO
in America reads 4-5 books per month and the average American reads 1
book per year! That is an extremely amazing and true statistic.
Question: Did the CEO develop his habit of reading while he was a CEO or
is it a life-long habit that he or she had nurtured long before?
4 CDs plus Workbook
For details and to order go to
http://einstein.yoursuccessstore.com or call
877-929-0439
5. More Information
Ezine Archives - To review previous issues of Ron White's Ezine,
please go to: Ezine Archives
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