Ron White's Ezine
January 11, 2006
Issue 11

Ron White's Homepage

Welcome!

Have you ever seen the movie, City Slickers with Billy Crystal? It is a great movie that teaches a valuable life lesson. To set the story for you Billy Crystal and 2 of his best friends go on a week-long trail drive and, of course, along the way run into some major challenges. In one scene, Crystal's character is talking to the trail boss, Curly, and Curly tells him there is just one thing in life that you need to make you happy or successful. Now I won't give away the movie, but Billy Crystal spends the rest of the movie trying to figure out the life mystery Curly left him to solve. So my question to you is what one thing in life do you need to create your success?

Go for more this week!
Ron White

P.S. If you enjoy this week's edition and find it to be valuable, then if you would do me the favor of forwarding it to your friends, family and associates, it would be very much appreciated. If they would like to subscribe, have them send an email to: ronwhite@yoursuccessstore.com

In This Issue.....

1. One Thing by Ron White
2. Quotes of the Week
3. Guest Article - Seven Qualities of Master Achievers by Brian Tracy
4. It's Like Spending Two Days at the "Best Seminar he's ever Given"... at less than one-fifth the price!
5. More Information

1. One Thing by Ron White

'Everybody I know says that they need just one thing...what they really mean is that they need just one thing more.' - Rich Mullins (Singer/Songwriter)

'The trouble is not getting the man that you want. The trouble is wanting the man once you get him!' - Elizabeth Taylor after her 7th marriage

Do you remember the success of the Interstate Department Store? No? Well don't feel alone - I don't either. However, have you ever heard of Toy's R Us? Guess What? It is the same store. The success of Toy's R Us occurred when they chose to focus on ONE THING - toys.

How about 7UP? In the late 1970s they had a 7.5% market share with one flavor of cola drink. Then they couldn't resist the lure of line extensions and before you knew it they had several flavors and a market share of 2.5%.

The lesson is - if you attempt to become everything to all people – you will surely only succeed in becoming nothing to everyone. In your personal life, you know the temptation. You know the temptation of always desiring what is on the other side or what you don't have. So you drop what is in your hand to grab something else - only to later wish you could have what you used to hold. This analogy could pertain to relationships, where you live, or even a career.

The trick to life is not getting what you want. It is wanting it once you get it. The challenge is to focus on one thing. I have a friend who has five or six great ideas to make money. Which one will succeed for her? As her friend, I hope one does. But, in my heart I know that none of them will because she can't select ONE THING and focus on it. Therefore, all her ventures are doomed.

There is something to be said for the power of focus. In business, remember that IBM used to own the word computer. They no longer do and part of that is because they got into every business you can think of. Toys R Us owns 'toys', FEDEX owns the word 'overnight'. It is about ONE THING when it comes to branding.

In life, you will not find contentment by bouncing from one situation to the next. That will only come when you are able to rest and focus on ONE THING. Decide what is important to you and focus on that ONE THING for a successful business or life. Yes, there will be rough roads - but I assure you that the answer is not in the other hand.

Action Points:
1. Examine your life and ask yourself if you are focused.
2. Ask yourself what you could eliminate in your life that is simply a distraction.
3. Question your desires to see if they are only a result of wanting what you don't have or a genuine issue that you are willing to make your long term focus.
4. Remember the lesson of Toys R Us - Line extensions don't ensure more success....focus does.

Ron White has spent over a decade training business professionals and students how to improve their memory, grades and income. He has appeared on FOX television, broken a Guinness Record by memorizing a 28-digit number in 75 seconds, been a guest on over 35 radio programs in the United States and Canada, and his articles have appeared in print across the country. Ron's live workshops sell out every time at $349 per person. To Book Ron White to speak for your company, group, association, weekly/monthly meeting, office staff etc., send an email to hilary@yoursuccessstore.com and include your name, company, date and location of event, along with anticipated audience size and composition or call 877-929-0439 and ask for Hilary or Charles.

2. Quotes of The Week

Concentration/Focus

"Focused mind power is one of the strongest forces on earth." -- Mark Victor Hansen

"Above all be of single aim; have a legitimate and useful purpose, and devote yourself unreservedly to it." -- James Allen

"The best advice I ever came across on the subject of concentration is: Wherever you are, be there. When you work, work. When you play, play. Don't mix the two." -- Jim Rohn

"What this power is I cannot say; all I know is that it exists and it becomes available only when a man is in that state of mind in which he know exactly what he wants and is fully determined not to quit until he finds it." -- Alexander Graham Bell

"Our plans miscarry if they have no aim. When a man does not know what harbor he is making for, no wind is the right wind." -- Seneca

"I never hit a shot, not even in practice, without having a very sharp in-focus picture of it in my head." -- Jack Nicklaus

"When every physical and mental resource is focused, one's power to solve a problem multiplies tremendously." -- Norman Vincent Peale

"Every great human achievement is preceded by extended periods of dedicated, concentrated effort." -- Brian Tracy

"It's the constant and determined effort that breaks down all resistance and sweeps away all obstacles." -- Claude M. Bristol

"You will become as small as your controlling desire, or as great as your dominant aspiration." -- James Allen



3. Guest Article - Seven Qualities of Master Achievers by Brian Tracy (excerpted from The Success Mastery Academy)

If you think the way successful people think and adopt their success habits, you too can be successful. Here are seven qualities of the top 1% of successful people.

1) They are Ambitious.
They see themselves capable of being the best. They see themselves with the capacity of being really good at what they do. This was a really big thought for me. It held me back for many years. When I saw people who were doing better than I was, I naturally assumed they were better than I was. And if they were better than I was, then I must be worse than them, so that would mean they were superior and I was inferior. That is a big problem in our society. We have feelings of inferiority, and these feelings of inferiority are often translated into feelings of undeservedness. We don't feel we deserve to be a big success. The word "deserve" comes from two Latin words meaning "from service." You deserve 100% of everything you make and enjoy as long as you get it from serving other people. Your rewards are in direct proportion to your service. If you serve better and serve more and serve at a higher level and serve more enthusiastically and serve a higher quality, then you'll have a wonderful income you'll deserve every penny of it. You must see yourself capable of being the best.

2) They are Courageous.
They work to confront the fears that holds most people back. The two biggest enemies to yours and my success is fear and doubt. Eliminating fear and doubt is the key. The key to eliminating fear: If you want to develop courage, then simply act courageously when it's called for. When you do something repeatedly, you develop a habit. Make a habit throughout your life of doing the things you fear. If you do the thing you fear, the death of fear is certain. To overcome fear of rejection in prospecting, you must realize that rejection in selling is not personal. Top salespeople do not fear prospecting. Face your fear. Do the things you fear. The ability to confront your fear is the mark of the superior person. If you have high ambition and you decide to be in the top 10%, and you can confront your fears and do the things that are holding you back, those two things alone will make you a great success.

3) They are Committed.
The top people in every field, especially the top salespeople, are completely committed. They believe in themselves; they believe in their companies; they believe in their products and services; they believe in their customers; they have an intense belief. We know that there is a one-to-one relationship between the depth of your belief and what happens in your reality. And if you absolutely believe in the rightness and the goodness of what you're doing, you become like a catalyst. You create what is called a transfer, like an electrical transfer of enthusiasm. People like to buy from people who truly believe in what they are doing. People who are not committed to what they do lead very empty lives. The second part is that caring is the critical element in modern selling. Caring is a critical element in life, as well. All men and women who enjoy great lives care about what they do! They have passion about what they do. They love what they do.

4) They are Professional.
Top salespeople see themselves as consultants rather than as salespeople. When you think of the word "consultant," what words come to mind? When do you call a consultant? A consultant is a problem-solver. What word does not appear when you think of a consultant--the word "salesperson". We don't think of consultants as salespeople. The most successful consultants in America are the very best salespeople of their services. When a person is positioned as a consultant in the mind and heart of the customer, he is not seen as a salesperson. Do people like to be sold? Do people like to be helped to improve their lives and work? So they look upon a salesperson as someone who sells them. Selling is something you do "to" someone, and people don't like to be done "to". So when you think of being a consultant, here is the key. How do you position yourself as a consultant with your customers? Of course, you act like a consultant, but even before you get the chance to act like a consultant, you build a rapport. And the most simple answer of all, and this is the most profound principle: People accept you at your own evaluation of yourself. Consultants come in and have a cup of coffee. Salespeople wait in the waiting room and have a glass of water. If you say you're a consultant, your customer will accept you as a consultant. >From now on, position yourself as a consultant. Think of yourself as a consultant. Remember, 80% of what you accomplish on the outside is determined by who you are on the inside. How you see yourself determines how the customer responds to you. The customer's perception of you determines how much they buy and how much they recommend you to other customers.

5) They are Prepared.
They review every detail in advance. To be in the top 10% requires additional efforts. It requires doing things that the average person is not willing to do. It requires making sacrifices the average person is not willing to make. It requires reviewing every detail of every call or situation before every business meeting. But the difference it makes is extraordinary. Before you go into a meeting, do your homework. Successful people are more concerned about pleasing results than they are about pleasing methods. When you sit down with a client, there is nothing more complimentary to a client than the feeling that you have prepared for the meeting.

6) They are Continuous Learners.
They recognize that if they're not continually getting better, they're getting worse. They read, they listen to CDs and they take additional training. The professional never stops learning. So read, listen to CDs, take continuous training.

7) They are Responsible.
They see themselves as President of their own personal services corporation. The top people in our society have an attitude of self-employed. 100% of us are self-employed. We are presidents of our own personal services corporation. You work for yourself. The biggest mistake we can ever make is to think we work for anyone else. We work for ourselves. The person who signs our paycheck may change; our jobs may change, but we are always the same. We are the one constant--we are always self-employed. The fact of the matter is -- this is not optional, it is mandatory -- you are the president of your own company, you're the president of your own career, your own life, your own finances, your own body, your own family, your own health. You are totally responsible. We are responsible. No one will ever do it for us. It's the most liberating and exhilarating thought of all, to think that you're the president of your own life.


A Word From Brian Tracy:

"I really consider The Success Mastery Academy one of my all-time, best programs. Kyle Wilson and I sat down and said if we could condense everything that we've learned on leadership, communication, setting goals, selling, negotiation, financial independence, etc. -- all the different subjects that people needed to know to be really successful -- what would they be? So we worked together. I spent many, many months writing this program and created a workbook that went with it. It covers time, money, relationships, leadership, family, every type of communications, self esteem, personal growth, secrets of self made millionaires, setting goals -- 16 subjects in all. We put it all together into a two-day live event and then I gave it to thousands of people all over the country and it just literally blew people away. And then we took the four best recordings, from our two day seminars, 16 hours each, and spent 6 months combining the very best sessions from each of these four seminars, into a seminar that is virtually a personal treat on personal success and achievement. I truly consider the SMA a masterpiece!" -- Brian Tracy


To receive more information on my special offer for Brian Tracy's best-selling Success Mastery Academy for this week only, scroll down to #4 below or go to http://sma.yoursuccessstore.com?kbid=2700 and save 20-40% or call 877-929-0439.

 

4. It's Like Spending Two Days at the "Best Seminar he's ever Given"... at less than one-fifth the price!

5. More Information

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