Ron White's Ezine
November 9, 2006
Issue 31

"Honesty is such a lonely word, everyone is so untrue." Those are the words of Billy Joel and you know what? Unfortunately I think he is correct.

Dishonesty seems to be everywhere you go -- friendships, sales pitches and online offers. I once had a businessman tell me that dishonesty is acceptable in business. He called it 'puffery' and said that you had to have 'puffery' or no one would ever sell anything. This is the same thought process that brings 'puffery' into a friendship as well.

This 'puffery' will perhaps temporarily make you a better sales person or even momentarily enhance your personal relationships. However, nothing solid can ever be built on lies. A person could spend years building a business and it can be torn down in an instant if they are found to be dishonest. You could work your entire life to build your reputation and then have it all shatter to the ground with just one small 'puffery'. Your friendships can come to the same extinction when you take the path of the weak mind and tell an untruth.

I am convinced that dishonesty comes from insecurity. It comes from not believing in yourself. You don't believe that you are good enough to sell - so you stretch the truth. Or on a personal level, you don't believe people will like you if you tell the truth - so you lie. Lies find their roots in low self esteem. If you want to see your confidence sky rocket commit yourself to the truth. If you want to find it hard to look yourself in the eye embrace 'puffery'.

I want you to believe in yourself this week - and that is the TRUTH!

Go for More this Week!
Ron White

P.S. Today's issue is going out to more than 48,841 weekly subscribers. If you enjoy this week's edition and find it to be valuable, then if you would do me the favor of forwarding it to your friends, family and associates, it would be very much appreciated. If they would like to subscribe, have them send an email to: ronwhite@yoursuccessstore.com
 

In This Issue.....

1. Learning from Einstein's Creativity by Ron White
2. Quotes of the Week
3. Memorable Customer Service...Where's the Washcloth? by Jeffrey Gitomer
4. The Concept of Multi-Tasking!
5. More Information

1. Learning from Einstein's Creativity by Ron White

One of the most famous quotes of Einstein is when he said, "Imagination is more important than knowledge." Einstein was putting value on creativity here. His theories and ideas were all about creativity. When he made a working box car for his son out of shoe string and some boxes, that was creativity. When he was down and out and needed money and posted an ad for tutoring lessons; that was creativity in making money.

Since Einstein accomplished some of the greatest thoughts of our time, an argument could be made that he was one of the most creative people of all time. You can know more about your product than anyone and have more degrees than anyone you know, but if you don't have a little bit of creativity to take advantage of what you have, then it is useless.

Credentials and knowledge will do you little good if you lack the creativity to take advantage of them. Einstein once said, "The secret to creativity is knowing how to hide your sources." I think he was being a little humble and a lot humorous here, but he was once again acknowledging the importance of being creative!

So you may ask yourself, "What is creativity?"

That is an excellent question -- let's go straight to the source to answer it. Einstein said, "CREATIVITY is seeing what others see and THINKING what no one else has thought."

Robert Kennedy said the same thing this way, "I look at things that are and I ask why? I look at things that never were and ask why not?" Robert Kennedy was talking about creativity, just as Einstein was.

So how do you do it? How do you model the creativity of Albert Einstein?
First of all, we need to address the idea of the limiting belief that you are not creative.

There is a prevailing belief that creativity is an inborn trait - you are either creative or you're not. Well, while creativity is an inborn trait, we are all born with a creative brain (your right cerebral hemisphere) and have many creative skills. Children are naturally curious and eager to explore the world around them and spend hours playing with toys, making up imaginary friends and pretend games. But as we get older, we begin to lose some of our natural creativity as we learn and use more left-brain thinking skills in school and at work. Research shows that our propensity to generate original ideas reduces from 90% at age 5, to 20% at age 7 and even further to 2% as adults! However, unless you have suffered brain damage in your right hemisphere or had it surgically removed, you still have a creative brain; so you are still creative. It's just that maybe you don't use your creativity skills as much as you used to.

Now for the good news! You can reawaken your creative brainpower.

What would Einstein tell you in regards to increasing your creativity? Well, we don't have to guess on that one, because he did tell us. He said, "The important thing is to not stop questioning. Curiosity has its own reason for existing."

Develop the curiosity of a child. Leonardo Da Vinci, who is said to be one of the greatest geniuses of all time, also had this creativity. I don't think that it is a coincidence that Leonardo and Einstein were both extremely creative and that so many years after their deaths we are still talking about them.

Let me give you a few of Da Vinci credentials:

500 years ago he:

- drew blue prints for the worlds first helicopter
- drew blueprints for a submarine
- built an extendable ladder that is still being used by fire departments today
- built the world's first hydraulic jack
- built a rotating stage
- and 500 years ago he built a water powered alarm clock!

Those are some pretty amazing credentials if you ask me.

Curiosity might have "killed the cat" but it can help you think like a genius. Leonardo Da Vinci had a book of questions. In this journal of sorts he would write down questions as fast as they would pop into his head. He would write down questions such as:

why do birds fly?

why do they slow down as they land?

what do their feathers do?

The interesting thing is that he didn't worry about the answers. He simply wrote down the questions because he knew something about the power of the human mind. He knew the subconscious mind was powerful and if he wrote down the questions his subconscious mind would continue to work on the answers.

Creativity is defined by Webster as "creative ability or intellectual inventiveness." This is a skill that everyone has to some extent. There are ways to improve your ability to create and generate new ideas. Not everyone can be a great artist or a creative genius, but it makes sense to make the most of the potential we are given.

Brainstorming is an extremely good way at practicing creativity. A brainstorm can work with an individual or a group. This technique requires the generation of as many ideas as quickly as possible to solve a problem.

It does not matter how outlandish an idea might be, all ideas are written down. The ideas need to be written down, and a time limit should be imposed for accepting ideas. If this is a group brainstorm, an individual should be appointed as recorder to write down the ideas. If this is an individual project, the person should write as the thoughts come. Remember the less judgment of ideas the greater the number of ideas generated. Although many of the ideas may be unreasonable and ineffective, they may lead you to the idea that will really work. It is helpful to set a goal for the number of ideas you wish to generate. This will give you something to work toward, and may unleash the perfect solution.

Journal your thoughts for future use. This includes writing down dreams, insights, experiences, quotes, problems with friends, and any other information that is pertinent to you. This should have some kind of organization so you can look back on it periodically. You may find the answer to a problem in last month's dream, so remember to review these personal logs frequently. This system will compliment the complex subconscious mind, and allow you to retrieve from this boundless resource.

Allow your ideas to develop and follow through on them. It is said that a good idea is worth fifty cents, and the plan to implement that plan is worth millions of dollars. It has been said another way as well: Anyone who has ever taken a shower has had an idea. It is the man who gets out of the shower, dries off and does something about it that changes the world.

As you learn about creativity and the techniques that work best for you, a whole new world will open up to you. Creativity can be helpful in problem solving, dealing with people, and creating success in all areas of your life. Take the time to tap into your greatest power, the power of the imagination and increase your creativity in all areas of life.

Sometimes when we face a problem we struggle with our thoughts so much, our energy is spent. The stress that comes with this kind of problem solving also affects how we think. If the anxiety level becomes too high, parts of the brain will shut down and it is impossible to generate the ideas needed to deal with the problem. When faced with too much stress the mind goes into the "fight or flight" mode. This allows the mind to deal with only two alternatives, fighting the opponent or fleeing the danger.

You can avoid these mind numbing emotions by altering your environment. When you feel yourself getting stressed out or you begin losing your focus, walk away from everything for a change of scenery. Allow yourself to focus on another task. Some people, golf, juggle, or exercise to get away from their mind blocks. When you return to this important task, you will have shifted from your stressed out mind set to a new relaxed and ready to conquer attitude.

Blaise Pascal said, "Almost all of the problems of mankind arise from the inability to be alone with oneself in a room for any period of time."

Getting away from the problem allows your subconscious mind to problem solve, while your conscious mind is occupied with other things. Sometimes you will find the solution to your problem in your sleep. This is when the subconscious mind is most active. Basically, all your experiences and learnings are stored in this part of the brain. This is where your creativity gets turbo-powered. If you can tap into this force you will have creative powers beyond your wildest expectations.

Another good way to help your creativity is to read. That is right, read.
You see when you read your subconscious mind is automatically creating pictures whether you like it or not. So develop a passion for reading and watch your creativity increase. Both Einstein and Da Vinci were avid readers. Model this behavior and watch your creativity increase.

Einstein said that he would simply imagine it so and then go about to prove it. In other words the creative process occurred before the experiments.

-- Ron White  

This article is excerpted from Ron White's, How to Develop the Mind of Einstein 6-CD/Workbook series. For more information, scroll down to #4 below or visit http://einstein.yoursuccessstore.com or call 877-929-0439.


 

2. Quotes of The Week

CREATIVITY

"When we tire of well-worn ways, we seek for new. This restless craving in the souls of men spurs them to climb, and to seek the mountain view." -- Ella Wheeler Wilcox

"The most important thing I learned from big companies is that creativity gets stifled when everyone's got to follow the rules." -- David Kelley

"Creativity is so delicate a flower that praise tends to make it bloom, while discouragement often nips it in the bud. Any of us will put out more and better ideas if our efforts are appreciated." -- Alexander Osburn

"Creativity arises out of the tension between spontaneity and limitations, the latter (like the river banks) forcing the spontaneity into the various forms which are essential to the work of art or poem." -- Rollo May

"Artistic creativity is a whirlpool of imagination that swirls in the depths of the mind." -- Robert Toth

"If we fail to nourish our souls, they wither, and without soul, life ceases to have meaning. The creative process shrivels in the absence of continual dialogue with the soul. And creativity is what makes life worth living." -- Marion Woodman

"The real voyage of discovery consists not in making new landscapes but in having new eyes." -- Marcel Proust

"Creativity is allowing oneself to make mistakes, Art is knowing which ones to keep." -- Scott Adams

"Curiosity is one of the permanent and certain characteristics of a vigorous mind." -- Samuel Johnson

"A person's maturity consists in having found again the seriousness one had as a child, at play." -- Friedrich Wilhelm Nietzsche

"The great enemy of creativity is fear. When we're fearful, we freeze up. Creativity has a lot to do with a willingness to take risks. Think about how children play. They run around the playground without thinking about where they're going. They trip, they fall down, and then they get back up again and run some more. They have a wonderful belief: that everything will be all right. They feel capable; they let go; they play. Not matter how many facts and figures you have, you can't predict the future. There will always be surprises. Creativity helps us realize that we don't have to understand everything. We can enjoy something - feel it and use it - without ever fully comprehending it." -- Faith Ringgold

"Creativity is our true nature; blocks are an unnatural thwarting of a process at once as normal and as miraculous as the blossoming of a flower at the end of a slender green stem." -- Julia Cameron




3. Memorable Customer Service...Where's the Washcloth? by Jeffrey Gitomer

The best part when you do something out of the ordinary -- is that your competition is woefully lacking by comparison.

On another British Air Flight, I'm getting ready to get off the plane -- waiting for the typical insincere, robotic message -- "have a nice day and thanks for flying ________ (plug in the airline's name)." Instead -- the lively first officer grabs the mike and says -- "Welcome to Paris -- If you're here for a business meeting -- I hope it's a successful one. If your here on holiday -- I hope it's a happy one. If you're making a transfer -- I hope its a smooth one. And when you're flying again -- I hope it's a British Air one." The people on the plane started to applaud. An unbelievable moment in customer service -- the customer clapping for the vendor. When's the last time your customer's applauded you?


Jeffrey Gitomer is the author of The Sales Bible, Knock Your Socks off Selling and Customer Satisfaction is Worthless Customer Loyalty is Priceless. To order Jeffrey Gitomer's "How Not to Suck at Sales" as an Individual Set (contains one DVD and one CD of the speakers' 'live' performance) at a special discount of only $39, or to view and learn more about The Complete Ultimate Collection for Entrepreneurs and Sales Professionals -- including Jim Rohn, Jeffrey Gitomer, Brian Tracy, Connie Podesta and More! (10 DVD/CD package) go to http://dvdset.yoursuccessstore.com?kbid=2700 or call 877-929-0439. (c) 1999, 2005 All Rights Reserved - Don't even think about reproducing this document without written permission from Jeffrey H. Gitomer and Buy Gitomer 704/333-1112.




 4. The Concept of Multi-Tasking!
 
The Concept of Multi-Tasking

We all know the concept of multi-tasking -- accomplishing more than one thing at a given point in time. Well, leave it to the author of one of our all time best-sellers, Memory in a Month by Mr. Ron White, to create a product that you can listen to one time and gain multiple benefits.

This series not only educates you in examining the person and life of Einstein (great learning for you fans of history and biographies), it also will entertain you and most importantly it will give you strategies and ideas on how to improve your thinking, skills, relationships, time management and more.

It's interesting! It's fascinating! It's educational! It will stimulate your thinking! It will challenge you! It is something you will want your kids to listen to as well!

How to Develop the Mind of Einstein by Ron White
6 CDs plus workbook
Retail $99

This week only we are offering special pricing on all of Ron's How to Develop the Mind of Einstein or Buy all Four of Ron's products and Save Even More!

Plus Bonus Hardbound book and *Free Shipping

How to Develop the Mind of Einstein not only educates you in examining the person and life of Einstein, it also entertains you and gives you strategies and ideas on how to improve your thinking, skills, relationships, time management and more.

6 CDs plus workbook

Memory in a Month - in only 10 minutes a day for 30 consecutive days you can transform your mind from forgetful to unbelievable! Learn how to talk for hours without notes, memorize chapters of books word for word, and routinely memorize 100 digit numbers after hearing them only once!

6 CDs and Workbook

Write It On Your Heart - Simple Steps to Scripture Memory. Have you struggled with scripture memory in the past? It isn't because you weren't equipped with the ability, you are the greatest computer ever created. It is because you didn't know a system. Write It On Your Heart is a simple system that anyone can follow to memorize small or large amounts of scripture.

Our minds are the product of an organized Creator, who has given us with the greatest computer ever created and ability to memorize scripture. This 2 CD program is the software for your mind that will enable you to memorize scripture and experience the life change that results when the word of God is written on your heart.

2 CDs plus Workbook

Speed Reading - The statistics speak for themselves. The average CEO in America reads 4-5 books per month and the average American reads 1 book per year! That is an extremely amazing and true statistic. Question: Did the CEO develop his habit of reading while he was a CEO or is it a life-long habit that he or she had nurtured long before?

4 CDs plus Workbook

For details and to order go to http://einstein.yoursuccessstore.com or call
877-929-0439

 

5. More Information