Ron White's Ezine
March 7, 2007
Issue 38

Ron White's Homepage

Welcome!

We hold these truths to be self evident that some men are just flat out created better than others.' That is NOT what the third President, Minister to France, Secretary of State and founder of The University of Virginia wrote at the age of 33 when he penned The Declaration of Independence. Instead, Jefferson proclaimed that it was self evident that '...all men are created equal.'

This is a crucial component of a successful self-concept. You see, when you believe yourself to be inferior to others, that is in direct contradiction of an attitude of success. In life, you must refuse to give anyone permission to make you feel inferior. After all, no one can make you feel inferior without your permission. Personally, no one has my permission.

Let's use some examples - if you asked me to find a receipt from last month it may take another month for me to find it, the odds of me walking to the moon are greater than me successfully reformatting your hard drive and if you are proof reading my writing you may discover the most creative spelling of words ever. These are not my skill sets. On the other hand, most who could do these things would have their knees buckle two seconds after they walked out onto a stage with 10,000 eye balls staring at them.

Do I allow myself to feel inferior because of the things that I am not good at? Not in a million years...and no one has permission to make me feel inferior. On the other hand, do I allow my ego to inflate because of the tasks I have mastered? I better not.

A healthy self image, a healthy self concept is one that embraces the idea of Jefferson that all men are created equal. Remind yourself of this the next time you are out performed (and you will be) and when you out perform others (and you will as well).

Go for More this Week!
Ron White

P.S. Today's issue is going out to more than 59,798 weekly subscribers. If you enjoy this week's edition and find it to be valuable, then if you would do me the favor of forwarding it to your friends, family and associates, it would be very much appreciated. If they would like to subscribe, have them send an email to: ronwhite@yoursuccessstore.com
 


In This Issue.....

1. Killing the Giant when He is 3 Feet Tall by Ron White
2.
Quotes of the Week
3. Principles to Ensure a Fantastic Financial Finish by Chris Widener
4. Special Wholesale Offer!
5. More Information

 

1. Killing the Giant when He is 3 Feet Tall

The salesperson who makes excuses might say:

'They said our price was too high'
'It was too far for them to drive.'
'They wanted it in blue.'
'They said the competition had a better product.'

Every salesperson has an excuse for why they don't make the sale. It is only the professional sales person who will, after the call, evaluate what took place and decide what he could have done better to have made the sale.

So the next time you get one of the objections above or another realize that often times it is your fault that it came up in the first place.

Let me ask you this – If you had to fight a nine foot tall 230 pound giant with 15% body fat would you rather do it when he was three feet tall and growing or when he was nine feet tall and indestructible?

When you allow a prospect to verbalize an objection such as, 'Your price is too high' all of the sudden the giant (or objection) has gone from being three feet tall and a thought in the prospects mind to being verbalized and a real nine foot tall giant!

When a prospect verbalizes an objection it becomes real to them and much harder to overcome. Therefore, the best way to handle the objections is before they are verbalized or put another way – when they are three feet tall.

Sit down and list all of your common objections and then weave the answers to these objections into your sales presentations before the customer has a chance to say them out loud.

For example, I often promote my seminars by speaking around Dallas at sales meetings for different companies. When I first got started at this – years ago – I would often hear the objection at the end, 'Let me know when you have one a little closer to me. This is too far to drive.' Wham! Just like that the door was closed. Nothing I could say at that point would make the sale because they were allowed to say the objection and make it real.

So since I knew this was an objection that I was going to get at offices far away from my event - I would weave into my presentation before they could bring it up, 'You know you are fortunate to be as close to this seminar as you are – we have people driving as far as 100 miles just to be here!' Bam! Just like that you have eliminated the distance objection. You killed the giant when he was three feet tall. It will be much harder for the prospect to verbalize this objection now that you have already addressed it.

What are your common objections? Price? Distance? Color?

Figure out which objections that you seem to be getting over and over and figure out a way to weave the answer into your presentation before they can become real to the prospect.

If it is price you might say, 'The quality of this product is actually going to save you money. Because of the high quality it will last you years longer than a cheaper model and will actually save you money.' If you have the life expectancy of your product you might figure it out down to the penny how much this product will save you over its lifetime because it lasts so long.

Regardless of what your common objections are – it is your responsibility to kill the giant when he is three feet tall. When he has been verbalized and grown to a nine foot tall giant you life is going to be much harder.

Get a pen and paper and start listing the objections you heard this week and let's get about killing some three feet tall giants!

Ron White


This article is by Ron White. Ron is really excited to be part of the Sales Success portion of three New Powerful Programs on Sales Success, Wealth and Investing and Small Business, I mean getting to "rub shoulders" with the other "greats" included in these packages, what an opportunity! Please review and make sure to take advantage of this very special offer. Each contains at least 13 CDs plus a bonus CD-Rom or DVD, from the top speakers and trainers in the world - today for only $59 each or get the entire package of all three (41 CDs, 3 DVDs and a CD-ROM) for only $137. We were offered only 100 sets from the manufacturer, so these will go fast.

For complete details of each program and the individual topics and authors, go to http://www.yoursuccessstore.com/boxset or call 877-929-0439.



2. Quotes of The Week

DISCIPLINE

"Positive self-discipline puts you in the driver’s seat. When you rehearse the correct moves and internalize them, you will become a high-performance human being." -- Denis Waitley

"We must all suffer from one of two pains: the pain of discipline or the pain of regret. The difference is discipline weighs ounces while regret weighs tons." -- Jim Rohn

"If you're not willing to accept your own discipline, you're not going to accomplish two percent of what you could--and you're going to miss out on 98% of the good things you could have." -- Tom Hopkins

"The only competition you will ever have is the competition between your disciplined and undisciplined mind." -- James A. Ray

"The truth of the matter is that you always know the right thing to do. The hard part is doing it." -- General H. Norman Schwarzkopf

"Our main business is not to see what lies dimly at a distance, but to do what lies clearly at hand." -- Thomas Carlyle

"The ability to discipline yourself to delay gratification in the short term in order to enjoy greater rewards in the long term, is the indispensable pre-requisite for success." -- Brian Tracy

"I've never known a man worth his salt who in the long run, deep down in his heart, didn't appreciate the grind, the discipline... I firmly believe that any man's finest hour - this greatest fulfillment to all he holds dear – is that moment when he has worked his heart out in a good cause and lies exhausted on the field of battle, victorious." -- Vince Lombardi

"Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work." -- Stephen King

"I define self-control, in the beginning of life, as the choice of achieving what I really want by doing things I really don't want to do. Once this becomes a habit, discipline becomes the choice of achieving what I really want by doing the very things I now want to do! I really believe that a disciplined life becomes a joy - but only after we have worked hard to practice it." -- John Maxwell

"One of the great lessons I've learned in athletics is that you've got to discipline your life. No matter how good you may be, you've got to be willing to cut out of your life those things that keep you from going to the top." -- Bob Richards

"Without discipline, there is no life at all." -- Katharine Hepburn

"Discipline is the refining fire by which talent becomes ability." -- Roy L. Smith



3. Principles to Ensure a Fantastic Financial Finish by Chris Widener

Most people want to get to the end of their lives and be able to live comfortably, take care of themselves and leave something for their children. These are admirable goals and very achievable - especially if you have a good plan! While I am not giving specific financial advice, these are the principles I live by and believe can bring anyone to a fantastic financial finish! As always, check with a financial consultant before taking action.

Aggressive in the Beginning, Conservative in the End. The way finances work long-term is that you want to maximize your returns when you are young, while tolerating more risk because over the long-term you will recoup any losses you may incur because of the risk. This is why when you are young you can get more aggressive. You have more time to let your returns accumulate. However, the older you get, the more you want to be transitioning into more conservative, capital-protecting investments. This way short-term market fluctuations won't affect your day to day living situation. I personally, at 33 years of age, have my investments in very aggressive stocks and mutual funds. I may be down 10 percent one year but up 80 percent the next. Over time the investment make more gains than losses. I have 30 years before I need to be more conservative. As I get older I will shift into stocks and mutual funds that may only give me 7-20 percent a year but will assure me of less risk. This idea lets me get as much as I can while I am young and can afford risk, so that when I am old I can draw a lower percentage off of a bigger net dollar amount.

Use Insurance. I am not an insurance salesman, but I could be! When my dad died when I was 4 years old, he was making $89,000 a year (In 1970). That's pretty good! He had $30,000 of life insurance. That's pretty bad! For a very nominal fee, he could have protected his family and left them with a couple of million dollars to maintain their current lifestyle. For many, you will want insurance to protect your assets you will be passing on to your loved ones. Don't let the government get too much! Find a good insurance agent and they will help you out. Also, make sure you have all the right kinds of insurance: Life, health, disability etc. All of these tragedies can drain your long-term financial health.

Use a broker. The brokerage business is going through a radical transition with the onset of the Internet and that is good. It will make them sharpen up a bit, drop their fees and offer more in return. For a while I was anti broker but now I have come full circle and realize that it is good to have somebody watching your investments for you. Just be sure to tell them that you want them to be proactive with your account and communicate with you regularly. This way you get the benefit of their expertise. If you want to keep an online brokerage and trade stocks, that's okay. Give your self a little to play with and leave the rest to the professionals.

Start Early. Even if you can only put $10 a month away, do it. The law of compounding interest is simply amazing. If you put it away early on, at least you give yourself something that is growing. And if you have kids, consider giving them a head start by putting some away for them. The 20 years it grows before they take it over will mean a lot to them.

Be disciplined. There are primarily two ways to be disciplined if you want to have a fantastic financial finish: Disciplined in controlling your spending and disciplined in saving or investing. This means that you commit to spending less than you earn. Add it all up. Are you spending less than you earn? Or are you going deeper into debt? Also, are you putting something away each month? You may think that you don't have enough to put away. Even if you can only put away $10 a month, you should be saving and investing.

Stay Out of Debt. Debt is an absolute killer. It will kill your future, it will kill your balance sheet, and it will kill your emotional health. If you can live absolutely debt free, I would advise it. Most people should only have a house debt. "But I wouldn't have the car I want!" you say. The question I would ask is "Do you want one of the cars you want now, with a debt coming due every month and causing pressure, or would you like to buy any car (or two or three) you want later on out of the interest your investments are throwing off - and pay cash, with no debt?"

Delay Gratification. This is the key to staying out of debt and to accumulating what you will need later on to maintain the lifestyle you desire. You have heard the old saying, "A penny saved is a penny earned." Well the truth is that a penny saved, and invested for a number of years is more like ten pennies earned! Don't get me wrong, I don't mean to live life as a pauper. In fact, when I get a big check or extra income, I give ten percent away to charity, spend ten percent on things my family would like (in other words we splurge), and the rest we save and invest. This allows us some "extras" but causes us to delay gratification that we could otherwise have if we spent the other 80%. In the end, I will be glad that I invested that money.

Read up. I would encourage you to learn about money and how it works. Even if it doesn't particularly interest you, you need to know how it works in order to manage your affairs. Know the basics of saving, investing, interest rates, stocks, mutual funds, and the power of compound interest. If I had to pick a beginner magazine that is well written and very good information, I would suggest to you Smart Money, published by The Wall Street Journal. Pick one up at the newsstand and then you can subscribe from there.

In closing, let me say that I think anyone can have a fantastic financial finish! It is simply a matter of applying these principles over the long-term and watching your money grow. Every now and then you read an article about someone who never made more than $15,000 a year and yet left an estate of millions. Get behind the scenes and you find that they saved, invested, and watched their spending.

Here's to your Fantastic Financial Finish!
Chris Widener


This article is by Chris Widener. Chris was a contributor and privileged to be part of Three New Powerful Programs on Sales Success, Wealth and Investing and Small Business Packages! We're offering these three new releases at a very special introductory offer! Each contains at least 13 CDs plus a bonus CD-Rom or DVD, from the top speakers and trainers in the world - today for only $59 each or get the entire package of all three (41 CDs, 3 DVDs and a CD-ROM) for only $137. We were offered only 100 sets from the manufacturer, so these will go fast.

For complete details of each program and the individual topics and authors, go to http://www.yoursuccessstore.com/boxset or call 877-929-0439.





 4. Special Wholesale Offer!  
 

I'm really excited to be part of the Sales Success portion of these three packages, I mean getting to "rub shoulders" with the other "greats" included in these packages, what an opportunity! Please review and make sure to take advantage of this very special offer. Thanks for reading!

Ron
 

Three New Powerful Programs on Sales Success, Wealth and Investing and Small Business
at a Special Wholesale Offer!

Three New Powerful Programs on Sales Success, Wealth & Investing and Small Business Success at a Special Wholesale Offer (includes Jim Rohn, Zig Ziglar, Connie Podesta, Mark Sanborn, Denis Waitley, Sheila Murray Bethel, Chris Widener, Brian Tracy, Tom Hopkins, Bob Burg, Dianna Booher, Don Hutson, Patricia Fripp, Ron White, George Walther, Laura Stack and many more).

We're offering these three new releases at a very special introductory offer! Each contains at least 13 CDs plus a bonus CD-Rom or DVD, from the top speakers and trainers in the world - today for only $59 each or get the entire package of all three (41 CDs, 3 DVDs and a CD-ROM) for only $137.

We were offered only 100 sets from the manufacturer, so these will go fast.

For complete details of each program and the individual topics and authors, go to http://www.yoursuccessstore.com/boxset or call 877-929-0439. Only 100 sets available!

Don't miss this amazing offer!



5. More Information

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