Ron White's Ezine
February 6, 2008
Issue 61
Welcome!
I just got back from a great trip to Europe! I saw the Coliseum in Rome, the Leaning Tower of Pisa, the Sistine Chapel where Michelangelo painted his great work, stood 15 feet away from the incredible statue 'David', saw the Vatican, stayed in a 200 year old hotel in Venice (where the streets are only water), and visited the ruins of a 2000 year old city (Pompeii). As I marveled at these landmarks of history I remembered other landmarks I have seen, I remembered my trip last year to Paris where I stood in awe of the Mona Lisa, Eiffel Tower, Napoleon's tomb and then a 1700 year old church in Cologne Germany called 'The Dom' (You have got to see this one!)
The Coliseum is 2000 years old! One of my friends told me that when he saw it for the first time he got choked up - it is hard not to just marvel at an incredible building that I had seen so many times in books and movies. Then I got to thinking...this building has been here 2000 years and I saw a LOT of things on this trip that had been around 500 years, 1000 years, 1500 years and more! They were built to last and they have.
You have a choice in your business - you can build it to last for future generations to marvel at and the current to take notice of. Or you can go for the quick fix, the fast buck and on to the next. There is no doubt which one I recommend. A few tips to build a business that lasts:
*Tell the truth - it sounds simple and it is but not everyone does it
*Stay in contact with your customers either via email, phone call or card. The easiest person to make a sale to is someone who has purchased from you in the past
*WORK! It has been said that nothing does as much for a man's soul as a hard days work. Give it your all
*Insure that your product is top notch and listen to your customers for improvements
*Duplicate yourself - personally I have done this through CD albums and books. You can do it by training others to do what you do; regardless find a way to expand your reach
Two thousand years ago Rome was the center of the world and they left monuments to remind us of that today. They built their city to last...and it has. Build your company, life and business to last and leave a legacy. You will be glad you did and so will those yet to come.
Go for More this Week!
Ron White
PS - Today's issue is going out to more than 80,368 weekly subscribers. If you enjoy this week's edition and find it to be valuable, then if you would do me the favor of forwarding it to your friends, family and associates, it would be very much appreciated. If they would like to subscribe, have them send an email to: ronwhite@yoursuccessstore.com
In This Issue.....
1. The Butterfly Effect by Ron White
2. Quotes of the Week
3. Partnering For Profit by Brian Tracy
4. Special Wholesale Offer!
5. More Information
1. The Butterfly Effect by Ron White
It was 1960 and meteorologist Edward Lorenz was working in his lab. He was entering data into his computer in the hopes of modeling weather patterns when he stumbled upon a theory that is known as 'The Butterfly Effect'. He was entering wind speed, air pressure and temperature into three separate equations that were linked in a mathematical feedback loop. This equation allowed Lorenz to predict weather patterns.
One day Lorenz was in a bit of a hurry and opted to take a shortcut when entering the data. He rounded the numbers to the nearest one thousandth rather than to the nearest one millionth (for example, .407 instead of .407349). As a scientist, he knew this would change the result – however he expected only a minor change. Lorenz was astounded to discover that this tiny change made a profound impact on the final resulting weather pattern. This discovery led Lorenz to ponder: Does the flap of a butterfly's wing in Brazil cause a tornado in Texas?' – Thus you have 'The Butterfly Effect' theory.
This theory has been applied to all areas of science since Lorenz's 1960 experiment.
What does it mean for your life?
It means that every decision or action that you make - no matter how small – could potentially dramatically alter the course of your life. My life, as I am sure yours is, is a testimony to the butterfly effect. When I was 12 years old, I met a friend named Brian in P.E. class. Over two decades later, Brian is still my best friend. At the age of 12, Brian had a thirst for learning and studying (the other 12 year olds called him a nerd) and he was a fitness fanatic. He still has these qualities and because of our friendship they rubbed off on me. At the age of 18, I needed a job and he secured me a job where he worked as a telemarketer. My third day on the job, I made a telemarketing call to someone in the seminar business. He thought I was a good telemarketer and offered me a job over the phone.
Did you follow that?
You are receiving this email from me, reading my books, or hearing me speak because I was offered a job at the age of 18 from a seminar company. I would have never been offered that job – if Brian hadn't gotten me the telemarketing job and Brian would never have known me if we hadn't met at the age of 12 in P.E.! I have an insatiable desire for learning that began at age 12 and have developed into a fitness fanatic as well. Most of the major events in my life can be traced back to a conversation in a gym two decades ago – that is 'The Butterfly Effect'
ACTION POINTS
Realize that 'The Butterfly Effect' is very real and small decisions or actions can make a huge impact on your life
Take responsibility for your decisions, actions and friends – even the tiny decisions – realizing that they can dramatically alter the course of your life.
Understand the importance of attention to detail. Years before 1986, the smallest flaw was overlooked in a Space Shuttle O-Ring. That flaw led to a horrific 'Butterfly Effect' and the deaths of seven Astronauts years later in January 1986.
Do not allow 'The Butterfly Effect' to paralyze you from inaction. Instead, use it as the spark of motivation to fan the fire of action – realizing that you control your destiny even in the tiniest of ways.
Ron White
I'm really excited to be part of the Sales Success portion of these three packages, I mean getting to "rub shoulders" with the other "greats" included in these packages, what an opportunity! Please review and make sure to take advantage of this very special offer.
Three New Powerful Programs on Sales Success, Wealth & Investing and Small Business Success at a Special Wholesale Offer (includes Jim Rohn, Zig Ziglar, Connie Podesta, Mark Sanborn, Denis Waitley, Sheila Murray Bethel, Chris Widener, Brian Tracy, Tom Hopkins, Bob Burg, Dianna Booher, Don Hutson, Patricia Fripp, Ron White, George Walther, Laura Stack and many more).
We're offering these three new releases at a very special introductory offer! Each contains at least 13 CDs plus a bonus CD-Rom or DVD, from the top speakers and trainers in the world - today for only $59 each or get the entire package of all three (41 CDs, 3 DVDs and a CD-ROM) for only $137.
We were offered only 100 sets from the manufacturer, so these will go fast. For complete details of each program and the individual topics and authors, go to
http://www.yoursuccessstore.com/boxset or call 877-929-0439. Only 100 sets available!
2. Quotes of The Week
EXCELLENCE
"No one ever attains very eminent success by simply doing what is required of him; it is the amount and excellence of what is over and above the required that determines the greatness of ultimate distinction." -- Charles Kendall Adams
"Excellence is not a destination; it is a continuous journey that never ends." -- Brian Tracy
"The difference between failure and success is doing a thing nearly right and doing a thing exactly right." -- Edward Simmons
"The quality of a person´s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor." – Vincent T. Lombardi
"The only thing that separates any one of us from excellence is fear, and the opposite of fear is faith. I am careful not to confuse excellence with perfection. Excellence I can reach for, perfection is God´s business." -- Michael J. Fox
"Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives." -- Willa A. Foster
"Happiness includes chiefly the idea of satisfaction after full honest effort. No one can possibly be satisfied and no one can be happy who feels that in some paramount affairs he failed to take up the challenge of life." -- Arnold Bennett
"Excellence can be attained if you...
* Care more than others think is wise.
* Risk more than others think is safe.
* Dream more than others think is practical.
* Expect more than others think is possible." -- Jim Gentil
"My parents ingrained in me early on that the perfect score is always something to strive for. I want to win and I want to succeed no matter what." -- Andrea Jung
"It is incumbent upon us all to raise the bar, whether you are a multibillion-dollar international corporation or a mom-and-pop selling blackberry jam." -- Howard Schmidt
"Do what you love, love what you do, and deliver more than you promise." -- Harvey Mackay
"Don't get complacent. Push yourself out of your comfort zone and set higher standards of achievement for yourself. Once you've achieved a standard of excellence, never let it rest--push yourself even higher." -- Dave Anderson
"The secret to a great report card (getting all "W's") is being and doing WOW! because you want to -- because it´s fun. The absence of WOW! is also a report card." -- Jeffrey Gitomer
"The noblest search is the search for excellence." -- Lyndon B. Johnson
"Excellence is the gradual result of always striving to do better." -- Pat Riley
"Excellence means when a man or a woman asks of himself more than others do." -- Ortega Y. Gasset
3. Partnering For Profit by Brian Tracy
The way you can stand out from your competitors is for you to position your self as a business partner, always looking for ways to improve your customer's business.
Help Your Customer's Business
When you deal with a business person, you can be sure of one thing: that person thinks about his business day and night. It is very close to him. It is dear to his heart. And if you come in and talk to him and ask him questions about his business, looking for ways to help him run his business better, the customer is going to warm up to you and want to be associated with you and your company.
Differentiate Yourself from Your Competitors
As a partner, you should always be looking to help your customer to cut costs and improve results in his or her area of responsibility. You should look for ways to help your customer in non-business areas as well. You should position your self as someone who cares more about the success of your customer than anything else, even more than you care about selling your product or service. This approach to partnering in profit with your customer is a key way to differentiate your self and to keep your customer for the indefinite future.
Practice the Reciprocity Principle
There is a principle of reciprocity in business that is very powerful. It is simply this: If you do something nice for someone else, they will feel obligated to do something nice for you. You should be looking for opportunities to go the extra mile, to do more than you are p aid for, to put in more than you take out. By extending your self, you improve your positioning in the customer's mind and increasingly differentiate your self and your company from your competitors who are after the same business. If you do this long enough and strong enough, you will eventually develop the partnership to the point where your competitors don't have a chance against you.
Action Exercises
Here are two things you can do immediately to put these ideas into action.
First, think about how you can help your customer's customer with your product or service. Take time to understand how your customer uses your product to do his business better.
Second, focus on increasing your customer's profits and financial results. Show your customer that doing business with you is both satisfying and profit able in the long run.
Brian Tracy
Three New Powerful Programs on Sales Success, Wealth & Investing and Small Business Success at a Special Wholesale Offer (includes Jim Rohn, Zig Ziglar, Connie Podesta, Mark Sanborn, Denis Waitley, Sheila Murray Bethel, Chris Widener, Brian Tracy, Tom Hopkins, Bob Burg, Dianna Booher, Don Hutson, Patricia Fripp, Ron White, George Walther, Laura Stack and many more).
We're offering these three new releases at a very special introductory offer! Each contains at least 13 CDs plus a bonus CD-Rom or DVD, from the top speakers and trainers in the world - today for only $59 each or get the entire package of all three (41 CDs, 3 DVDs and a CD-ROM) for only $137.
We were offered only 100 sets from the manufacturer, so these will go fast.
For complete details of each program and the individual topics and authors, go to
http://www.yoursuccessstore.com/boxset or call 877-929-0439. Only 100 sets available!
4. Special Wholesale Offer!
I'm really excited to be part of the Sales Success portion of these three packages, I mean getting to "rub shoulders" with the other "greats" included in these packages, what an opportunity! Please review and make sure to take advantage of this very special offer.
Three New Powerful Programs on Sales Success, Wealth & Investing and Small Business Success at a Special Wholesale Offer (includes Jim Rohn, Zig Ziglar, Connie Podesta, Mark Sanborn, Denis Waitley, Sheila Murray Bethel, Chris Widener, Brian Tracy, Tom Hopkins, Bob Burg, Dianna Booher, Don Hutson, Patricia Fripp, Ron White, George Walther, Laura Stack and many more).
We're offering these three new releases at a very special introductory offer! Each contains at least 13 CDs plus a bonus CD-Rom or DVD, from the top speakers and trainers in the world - today for only $59 each or get the entire package of all three (41 CDs, 3 DVDs and a CD-ROM) for only $137.
We were offered only 100 sets from the manufacturer, so these will go fast.
For complete details of each program and the individual topics and authors, go to
http://www.yoursuccessstore.com/boxset or call 877-929-0439. Only 100 sets available!
Don't miss this amazing offer!
5. More Information
Ezine Archives - To review previous issues of Ron White's Ezine, please go to: Ezine Archives
Printer-Friendly Version - Ron White's Ezine: Issue 61 - Printer-Friendly
How to Subscribe - Subscribe at Memory in a Month or send an email with JOIN in the subject to ronwhite@yoursuccessstore.com
If you would like to unsubscribe - Use the automatic link at the bottom of this email, or send an email with your request to ronwhite@yoursuccessstore.com
For a complete listing of Ron White's CDs and downloadable products go to:
http://ronwhite.yoursuccessstore.com
Booking Ron White - Send an email to hilary@yoursuccessstore.com and include your name, company, date and location of event, along with anticipated audience size and composition.
No Spamming or List Sharing! - You can rest assured that your subscription email address will be kept in the strictest confidence. We do not divulge, nor make available to any third party, our subscription list. Your privacy is paramount to us! Therefore, it receives the respect it deserves!
Copyright/Reprint Info - The contents of this Ezine may be copied, reproduced, or freely distributed for all nonprofit purposes without the consent of the author as long as the author's name and contact information are included.
Example: Reproduced with permission from the Ron White Ezine. To subscribe to Ron White's Ezine, go to http://www.memoryinamonth.com or send an email with Join in the subject to ronwhite@yoursuccessstore.com Copyright 2008 All rights reserved worldwide.
All contents Copyright 2008 except where indicated otherwise. All rights reserved worldwide. **Duplication or reprints only with express permission or approved Credits (see above). All trademarks are the property of their respective owners.
Contact Information:
2835 Exchange Blvd., Suite 200
Southlake, TX 76092
877-929-0439
International and/or Dallas/Ft Worth - 817-442-5407
Fax 817-442-1390 or visit the website at Memory in a Month
|
