Ron White's Ezine
April 3, 2008
Issue 65
Welcome!
I just recently returned from Bangkok where I gave a speech last week and to all my new friends in Thailand who are now
Ezine subscribers... Welcome!
On the 20 hour flight to Bangkok I listened to Denis Waitley's Psychology of Winning on my MP3 player and took notes. It is an awesome program on the insight into the inner workings of a winner's mind. Then on my last day in Bangkok I had an opportunity to put into practice the lessons I had learned. I was at a carnival and they had a pool table set up with 4 balls on the table and although I don't speak Thai - I knew the rules instinctively. For less than a dollar I would have one shot to hit all four balls in without missing a single shot and win a stuffed lion. I plopped down my money and ran the table down to the last ball and then the thought entered my mind...'Oh wow...you are about to win...and all these people are watching...' CHOKE! I put my money down again and the same story played out. I was getting frustrated and my friends were encouraging me to leave.
Then I realized what was happening - just like Denis talks about I would have been outside of my comfort zone if I had actually won and so I was sabotaging myself. I took a step back... took a deep breath ( this next part is very embarrassing to admit to over 82,000 subscribers....) and I started singing Tina Turner's 'Simply The Best' to myself. It was a way of programming my mind to succeed! The results? The very next round of balls resulted in a stuffed lion... I placed more money down... won another lion... Again, I placed my money on the table and another lion. By this time a crowd had gathered and were cheering at every ball as it sank and I pulled lions off the wall.
The difference? I went from doubting I could win to expecting to win and the results were remarkable. So remarkable I had to quit because the owner of the game didn't want me to continue!
Here is the lesson - in sales, life and business success and failure is often simply a result of expecting or not expecting to win. Failure is often the result of the sales person expecting to hear a 'no' instead of a 'yes'. Success is often the result of the sales professional expecting to hear a 'yes' expecting the customer to buy. Failure can also be the result of not feeling worthy of winning. I was programming my mind that I was worthy because I was the 'best'!
I am not suggesting that you sing, 'Simply The Best' before each of your sales calls (on the other hand, I am not suggesting that you NOT!). However, I will suggest that you don't sing it during the sales call. Regardless, a great way to program your mind for success is to make a list of all your past successes and replay them over and over in your mind. So program your mind to win and you will make more sales than you ever imagined (or at the very least win stuffed lions for all your friends).
This is such a phenomenal program - if you'd like additional information or would like to purchase it, go to
Psychology of Winning
Go for More this Week!
Ron White
PS - Today's issue is going out to more than 82,479 weekly subscribers. If you enjoy this week's edition and find it to be valuable, then if you would do me the favor of forwarding it to your friends, family and associates, it would be very much appreciated. If they would like to subscribe, have them send an email to: ronwhite@yoursuccessstore.com
In This Issue.....
1. Just Put Me On the Air by Ron White
2. Quotes of the Week
3. Be a Person Who Practices Non-Situational Integrity by Denis Waitley
4. Ron's Back!! 2 Day Memory Seminar June 4th and 5th with the World's Foremost Memory Expert Ron White
5. More Information
1. Just Put Me On the Air by Ron White
It was May 2000 and I was in the seminar business and discouraged. His name was Mr. Palmer and he was a 75 year old wealthy real estate mogul and my mentor.
"Mr. Palmer, I am so down. I have made so many mistakes and my business is in pieces."
"Ron, I make mistakes everyday... because I Do Something everyday."
I looked up from my drink and saw Mr. Palmer smiling. He then asked, "Do you follow me?"
I did. Loud and clear. He was saying, "Who cares if you made some mistakes. Mistakes only signify action and that is much better than inaction."
It was barely 12 months later and I knew I could break a memory record listed in the Guinness Book of World Records. It was set by a man who memorized 27 numbers in 1 minute and 21 seconds. I knew I could beat that. Although, I never had. I persuaded FOX television to let me attempt it on live television.
My best friend Brian helped me practice all week. He would call out 28 random numbers and at the same time he held a stopwatch and clocked me. It was very frustrating. Not once did I get it right.
Brian asked me, "You do realize you are going on FOX this week and you have never gotten this right. Are you sure you want to do this? It is live TV."
"I will get it right when it counts." I said, nervously hoping I was right.
The day before the show aired the FOX producers had me come to the studio to practice and I didn't get it right then either. The producers looked at me and said, "You don't have to go on tomorrow, if this is something you can't do."
My response without hesitation was, "Just put me on the air." She sighed and shook her head as if I was about to bring down the entire FOX network if I failed. What the producers didn't understand is that I now lived my life by the Mr. Palmer philosophy and that philosophy says, "Who Cares!"
March 1, 2001 the FOX host read out 28 digits and I nailed it with 6 seconds to spare! I had never gotten it right, however when it was clutch I nailed it! In baseball terms it was the bottom of the ninth, the bases were loaded, down by three runs with two strikes and I knocked it out of the park. The amazing thing is that I had never done it before!
My friends, family, neighbors and the bank teller all high-fived me that day. Eight years later, I still get speaking engagements because of that 1 minute and 15 seconds of my life.
If I had given into inaction and fear, I wouldn't have much of the income that I do today. And if I had failed, according to Mr. Palmer... "Who Cares!!"
This "Who Cares!!" philosophy that I learned from Mr. Palmer, not only causes me to risk in my life. It also makes me a fun speaker. I am not on the platform wondering what everyone thinks. I am having a Blast and it comes through. And you know what? People buy into what I am saying because they can tell it is really me and not a phony persona. However, they only see that because I believe in the "Who Cares!!" philosophy of Mr. Palmer.
I encourage you to live your life by the "Who Cares!!" philosophy and be willing to make a fool out of yourself (even if it means
being on live television in front of the world). If you are willing to do that... I can guarantee you massive success even if you fail in your initial goal.
Ron White
It is a FACT that business professionals lose business and money every day due to a poor memory.
This doesn't have to happen! Spend 2 days with Memory Expert Ron White on June 4th and 5th and watch your income sky rocket as your MEMORY EXPANDS!!
For more information visit
June 2008 Memory Seminar or call 877-929-0439.
2. Quotes of The Week
POSITIVE vs. NEGATIVE
"Losers see thunderstorms, winners see rainbows; losers see icy streets, winners put on their ice skates!" -- Denis Waitley
"There are two ways of exerting one's strength; one is pushing down, the other is pulling up." -- Booker T. Washington
"When it is dark enough, you can see the stars." -- Charles A. Beard
"Learn from the negative as well as the positive, from the failures as well as the successes." -- Jim Rohn
"Keep your face in the sunshine and you can never see the shadow." -- Helen Keller
"The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in very difficulty." -- Winston Churchill
"Life, in all its uniqueness, would not be life without the negatives and the positives. That is why it is important to be a serious student of both." -- Jim Rohn
"The darkest nights bring the brightest days." -- Rick Beneteau
"If you train your mind to search for the positive things about other people, you will be surprised at how many good things you can observe in them and comment upon." -- Alan Loy Mcginnis
"Like taking a morning shower, make the planting of positive thoughts a daily practice." -- Neil Eskelin
"Do what you feel in your heart to be right. You'll be criticized anyway." -- Eleanor Roosevelt
"It is possible to be a sage in some things and a child in others, to be at once ferocious and retarded, shrewd and foolish, serene and irritable." -- Walter Lippmann
"A man's life is interesting primarily when he had failed – for it's a sign that he tried to surpass himself." -- Georges Clemenceau
"To different minds, the same world is a hell and a heaven." -- Ralph Waldo Emerson
"If you approach life with a sense of possibility and the expectation of positive results, you´re more likely to have a life in which possibilities are realized and results are positive." -- Lisa Funderburg
3. Be a Person Who Practices Non-Situational Integrity by Denis Waitley
Integrity, a standard of personal morality and ethics, is not relative to the situation you happen to find yourself in and doesn't sell out to expediency. Its short supply is getting even shorter, but without it, leadership is a façade. Learning to see through exteriors is a critical development in the transition from adolescence to adulthood. Sadly, most people continue to be taken in by big talk and media popularity, flashy or bizarre looks, and expensive possessions. They move through most of their years convinced that the externals are what count, and are thus doomed to live shallow lives. Men and women who rely on their looks or status to feel good about themselves inevitably do everything they can to enhance the impression they make – and do correspondingly little to develop their inner value and personal growth. The paradox is that the people who try hardest to impress are often the least impressive. Puffing to appear powerful is an attempt to hide insecurity.
In the Roman Empires' final corrupt years, status was conveyed by the number of carved statues of the gods displayed in people's courtyards. As in every business, the Roman statue industry had good and bad sculptors and merchants. As the empire became ever more greedy and narcissistic, the bad got away with as much as they could. Sculptors became adept at using wax to hide cracks and chips in marble and most people couldn't discern the difference in quality.
Statues began to weep or melt under the scrutiny of sunlight or heat in foyers. For statues of authentic fine quality, carved by reputable artists, people had to go to the artisan marketplace in the Roman Quad and look for booths with signs declaring sine cera, which translates in English to mean, without wax. We, too, look for the real thing in friends, products, and services. In people, we value sincerity, from the words, sine cera, more than almost any other virtue. We expect it from our leaders, which we are not getting in our political, media, business and sports' heroes for the most part. We must demand it of ourselves.
Integrity that strengthens an inner value system is the real human bottom line. Commitment to a life of integrity in every situation demonstrates that your word is more valuable than a surety bond. It means you don't base your decisions on being politically correct. You do what's right, not fashionable. You know that truth is absolute, not a device for manipulating others. And you win in the long run, when the stakes are highest. If I were writing a single commandment for leadership it would be, "You shall conduct yourself in such a manner as to set an example worthy of imitation by your children and subordinates." In simpler terms, if they shouldn't be doing it, neither should you. I told my kids, "clean up your room," and they inspected the condition of my garage. I told them that honesty was our family's greatest virtue, and they commented on the radar detector I had installed in my car. When I told them about the vices of drinking and wild parties, they watched from the upstairs balcony, the way our guests behaved at our adult functions.
It's too bad some of our political and business leaders don't understand that "What you are speaks so loudly that no one really pays attention to what you say." But it is even more true that if what you are matches what you say, your life will speak forcefully indeed.
It's hardly a secret that learning ethical standards begins at home. A child's first inklings of a sense of right and wrong come from almost imperceptible signals received long before he or she reaches the age of rational thought about morality. Maybe you're asking yourself what kind of model you are for future generations, remembering that people are either honest or dishonest, that integrity is all or nothing, and that children can't be fooled in such basic matters. They learn by example.
To remind myself of my responsibility to live without wax, with sincerity and integrity, I took the liberty of re-writing Edgar A. Guest's poem, "Sermons We See" to apply to setting an example as a real winner for my children and grandchildren.
I'd rather watch a winner, than hear one any day. I'd rather have one walk with me, than merely show the way. The eye's a better pupil and more willing than the ear. Fine counsel is confusing, but example's always clear. And the best of all the coaches are the ones who live their deeds. For to see the truth in action is what everybody needs. I can soon learn how to do it, if you'll let me see it done. I can watch your hands in action, but your tongue too fast may run. And the lectures you deliver may be very wise and true. But, I'd rather get my lessons by observing what you do. For I may misunderstand you and the high advice you give. But there's no misunderstanding how you act and how you live. I'd rather watch a winner, than hear one any day.
Hey, politician, business leader, motion picture producer, television actor, rock star, sports star. Hey mom, hey dad. Don't tell me how to live. Show me by your actions. You're my role models.
Action Idea: When you talk to others, beginning right now, don't try to impress them by talking about your accomplishments. Let your actions speak for you. Ask more questions.
Denis Waitley
With over 10 million audio programs sold in 14 languages, Denis Waitley's CD album, "The Psychology of Winning," is still the all-time best selling program on self-mastery. I listened to Denis Waitley's Psychology of Winning on my MP3 player and took notes. It is an awesome program on the insight into the inner workings of a winner's mind. This is such a phenomenal program, if you'd like additional information or would like to purchase it, go to
Psychology of Winning
4. Ron's Back!! 2 Day Memory Seminar June 4th and 5th with the World's Foremost Memory Expert Ron White
Triple Your Memory and Triple Your Business LIVE Seminar
It is a FACT that business professionals lose business and money every day due to a poor memory.
It is a FACT that business professionals lose revenue because they:
• Forget names of clients and lose referrals and sales
• Go blank in the middle of a sales presentation and lose sales
• Invest money in seminars, books and CDs and can't recall the info
• Forget to call clients and prospects back and lose business
• Don't have the ability to talk without notes and pass up opportunities to speak and promote their business
• Can't recall competitors' product knowledge and fail to close deals
• Have brilliant money making ideas that slip their mind never to be realized
• Fail to build relationships with clients when they can't recall kids names, birthdays and spouse names.
This doesn't have to happen! Spend 2 days with Memory Expert Ron White on June 4th and 5th and watch your income sky rocket as your MEMORY EXPANDS!!
For more information visit
June 2008 Memory Seminar or call 877-929-0439.
5. More Information
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