Ron White's Ezine
May 28, 2008
Issue 69
Welcome!
His name is Rambo and I saw him just a few months ago in Afghanistan...
Actually his name is Jamal Udin and he was born in Kabul 'about 41 years ago' no one really knows - not even him. I have shared with many of you that I am a Navy reservist and spent 2007 deployed to Afghanistan. When rolling through the gates of Camp Phoenix in a convoy one day I saw a man with an Army uniform on and a name tag that said, 'RAMBO'. I told my driver, 'That guy's name is RAMBO!' He laughed and gleefully said, 'That's excellent!' Turns out his name wasn't really Rambo... it was Jamal and I later got the full story (searching 'Rambo Camp Phoenix' on the internet you can see the man I met).
He was a truck driver and his wife and children were killed by a Taliban rocket in the 1990s and he fled to Pakistan. After 2001 he returned to watch the Taliban lose control of Kabul... a happy day for him. He begged the military to let him work for us and we put him at the front gate as security. In four years, Rambo has taken only 4 days off and earned his nickname on a day of heroics. He noticed a car heading towards the gate and, instead of taking cover he raced to the car, flung the door open and pulled out the suicide bomber moments before he killed everyone at the gate. Since then...he is Rambo...He is loved by everyone on that base and they got him a uniform,
a place to live on base and a television set.
I was reminded of this story this morning when I spoke at a meeting in Dallas and two people stood up and talked about the 'poor economy'. I couldn't help but think....'Rambo would think this economy was booming.' In his country life expectancy is 46 years old and there is 40% unemployment. Rambo is risking his life in the hopes that his economy will be half as strong as the one many at the meeting today took for granted and grumbled about. I returned from Afghanistan in December with an incredibly optimistic perspective. My business is stronger than it has ever been - because I see so many opportunities. If I could get Rambo over here he would be giddy at the opportunities and economy. He would thrive because of his perspective.
Your success is often determined by how you choose to look at circumstances. It is all a matter of perspective. I don't doubt sales can be tough sometimes, however, I also know an optimistic perspective always finds a way.
The last time I rolled through the gates of Camp Phoenix I rendered Rambo a salute out of respect and he smiled. Rambo, I am grateful for the lesson on perspective that you and many others like you taught me.
Go for More this Week!
Ron White
PS - Today's issue is going out to more than 85,133 weekly subscribers. If you enjoy this week's edition and find it to be valuable, then if you would do me the favor of forwarding it to your friends, family and associates, it would be very much appreciated. If they would like to subscribe, have them send an email to: ronwhite@yoursuccessstore.com
In This Issue.....
1. Please Do These 3 Things by Ron White
2. Quotes of the Week
3. Memorable customer service…Where's the washcloth? by Jeffrey Gitomer
4. Join me... Live for 2 upcoming events!
5. More Information
1. Please Do These 3 Things by Ron White
I am extremely leery of any quick fix solution or overnight formula for success. In my opinion, they don't exist. With that said, the following formula is one that I have recently shared with 2 members of my family to encourage them to break through the rut they are in and experience success. Therefore, if I would share it with my family, I must believe in the principles. I suggested that they begin to regularly do these three things:
1. Surround themselves with positive people who believe that this life is not all that there is. Personally, I find this at my local church. This email goes out to thousands of people all over the world. I know we don't share the same faith in all cases. This message is not about my faith. It is about you finding a group of people who regularly meet together and have a belief that there is more to life than what we see. This is the first step to a positive outlook on life.
2. You must exercise weekly in order to stimulate endorphins and maintain an energetic life. The exercise of walking to the kitchen or curling 12 ounces does not count as exercise. I run 1 mile twice a week and 2-3 days a week do strength training. This is nothing difficult but it makes a major difference on my attitude.
3. You MUST educate yourself through reading. The average CEO in America reads 4-5 books per month. The average America reads one book per year and 60% of us don't get past the first chapter! Make a promise to yourself to read at least one book per month. Read anything!
Regardless, of what you read....develop a passion for reading and learning and you will see your attitude and outlook on life begin to change. Any person who faithfully invested their time in these three areas may not break world records in levels of success. However, everything in me believes that they would see dramatic improvements. I believe in those three things so much, I encouraged my family to invest their time in these areas.
Ron White
2 Events coming soon! June 4-5th for my Two Day Memory Training Workshop. For information go to http://www.MemoryInAMonth.com/Seminars
AND... July 12th for the SUCCESS Symposium. To learn more or to purchase tickets go to
http://www.YourSuccessStore.com/Symposium
2. Quotes of The Week
COACHING/MENTORS
"No man is capable of self-improvement if he sees no other model but himself." -- Conrado I. Generoso
"My mentor said, ‘Let's go do it,´ not ‘You go do it.´ How powerful when someone says, 'Let's!'" -- Jim Rohn
"If you want to be successful, find someone who has achieved the results you want and copy what they do and you'll achieve the same results." -- Anthony Robbins
"No one lives long enough to learn everything they need to learn starting from scratch. To be successful, we absolutely, positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goals." -- Brian Tracy
"Example has more followers than reason. We unconsciously imitate what pleases us, and approximate to the characters we most admire." -- Christian Nevell Bovee
"No one can teach you that which they have not done. Beware of who you choose to learn from." -- Tom Hopkins
"That which we are, we are all the while teaching, not voluntarily, but involuntarily." -- Ralph Waldo Emerson
"The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires." -- William Arthur Ward
"Apprentice for two years to a great, inspiring leader who'll mentor and teach you. Execute his or her requests with excellence and elegance. Meet and befriend all his or her friends, associates, bankers, clients, suppliers and actively keep them in your own Rolodex." -- Mark Victor Hansen
"Leadership is practiced not so much in words as in attitude and in actions." -- Harold S. Geneen
"To teach is to learn twice." -- Joseph Joubert
"Advice is like snow; the softer it falls, the longer it dwells upon, and the deeper it sinks into the mind." -- Samuel Taylor Coleridge
"The true secret of giving advice is, after you have honestly given it, to be perfectly indifferent whether it is taken or not and never persist in trying to set people right." -- Hannah Whitall Smith
"You can't push anyone up the ladder unless he is willing to climb himself." -- Andrew Carnegie
"A coach is someone who tells you what you don't want to hear, who has you see what you don't want to see, so you can be who you have always known you could be." -- Tom Landry
3. Memorable customer service... Where's the washcloth? by Jeffrey
Gitomer
Two true stories from the travels of a weary sales trainer.
Some time ago I flew to Hawaii. First time. Seven hours in the plane makes a person a weary traveler. I was met at the airport by my host, and given the traditional lea (necklace of flowers). Fantasy fulfilled.
Gritty from the plane ride, I enter the lobby of the Hawaii Prince Hotel -- walk over to the desk -- someone smiles at me -- says "aloha!", and gives me a hot steamed, moist washcloth -- ah! Just the refreshment and revitalization I needed. WOW, what a great way to greet a customer, what a welcome!
How do you greet your customer?
Other than the price of the room, the lobby, and a few knick-knacks in the room -- very little separates hotel rooms. A hot washcloth stopped me in my tracks. It was a surprise -- an unexpected moment of pleasure -- something small that separated the Hawaii Prince from all other (hundreds of) hotels I stayed in.
What separates you from your competition?
What made it memorable? It was such a small thing. But every time I check into a hotel I'm looking for the washcloth -- and disappointed when it doesn't show up.
Where's the washcloth in your business?
What standards are you setting? what makes people talk about you?
What makes people look forward to doing business with you?
What makes people tell others about your business? -- like I'm telling you about the Hawaii Prince Hotel.
The British Air flight from Budapest was delayed two hours -- fog in London. We're already locked on the plane on the runway. Trapped like rats. Usually I'm so mad I can't see straight. But today was different. The crew was not American -- It was British.
The cabin crew supervisor (in Britain the title is "Cabin Service Director") Tony Adams grabbed the microphone and says -- there's nothing we can do about the fog -- but we can eat!
The crew was delightful. Serving everyone real food with fresh brewed coffee and tea. Everyone is full and we finally take off. About an hour into the flight, Tony Adams, announces "A bit more bad news, I'm afraid -- It seems the fog has lifted, but the air traffic has backed things up another hour. For those of you making transfers -- don't worry too much -- this plane was supposed to take off for Sweden two minutes ago. The entire cabin laughed.
Five minutes later, Adams is on the loud speaker again. "To pass the time, we're going to have a contest. Guess the collective age of the cabin crew -- and win a prize. And there's an additional prize if you guess my age exactly" I was shocked and amused -- so were the rest of the 150+ passengers. Fun on the airlines -- imagine that. Everyone was talking -- having a good time. The crew came through the cabin collecting scraps of paper from the passengers with their calculated guesses. The winner was announced over the loud speaker. WOW -- I was one of three winners who guessed his age "spot on" -- 46. Cool. My prize was nice, but not as nice as the feeling.
"Are we strapped in and ready for landing, Sir?" The delightful flight attendant said in a jovial voice with her classic British accent. "It's about that time." She said happily. For the first time in 500 flights I couldn't wait to get my belt on.
Tony comes on the microphone as we fly over London and says. "Below us is the House of Parliament where John Major is temporarily in power." The entire plane roared.
They took a negative (obstacle) 3-hour delay, and turned it into a positive (opportunity) by making everyone extra happy.
The good part when you do something out of the ordinary -- is that it not only creates a memory, it sets a standard. How do you follow it?
The better part when you do something out of the ordinary -- is that it keeps you challenged to improve it each day.
The best part when you do something out of the ordinary -- is that your competition is woefully lacking by comparison.
On another British Air Flight, I'm getting ready to get off the plane -- waiting for the typical insincere, robotic message -- "have a nice day and thanks for flying ________ (plug in the airline's name)." Instead -- the lively first officer grabs the mike and says -- "Welcome to Paris -- If you're here for a business meeting -- I hope it's a successful one. If you're here on holiday -- I hope it's a happy one. If you're making a transfer -- I hope its a smooth one. And when you're flying again -- I hope it's a British Air one." The people on the plane started to applaud. An unbelievable moment in customer service -- the customer clapping for the vendor. When's the last time your customers applauded you?
Jeffrey Gitomer
Interested in seeing Jeffrey Gitomer live? On July 12th at the SUCCESS Symposium Jeffrey will join Jim Rohn, John Maxwell, Denis Waitley and me (Ron White) along with a few other world-class speakers for an amazing all-day event. Hurry we're already 2/3rds sold out and ticket prices will go up on June 1st, so don't wait to purchase or it will be too late!
To learn more or to purchase tickets Go to
http://www.YourSuccessStore.com/Symposium
4. Join me... Live for 2 upcoming events!
1) Triple Your Memory and Triple Your Business LIVE Seminar
It is a FACT that business professionals lose business and money every day due to a poor memory.
It is a FACT that business professionals lose revenue because they:
• Forget names of clients and lose referrals and sales
• Go blank in the middle of a sales presentation and lose sales
• Invest money in seminars, books and CDs and can't recall the info
• Forget to call clients and prospects back and lose business
• Don't have the ability to talk without notes and pass up opportunities to speak and promote their business
• Can't recall competitors' product knowledge and fail to close deals
• Have brilliant money making ideas that slip their mind never to be realized
• Fail to build relationships with clients when they can't recall kids names, birthdays and spouse names.
This doesn't have to happen! Spend 2 days with Memory Expert Ron White on June 4th and 5th and watch your income sky rocket as your MEMORY EXPANDS!!
For more information visit http://www.MemoryInAMonth.com/Seminars or call 877-929-0439.
OR...
2) Right now, go to your calendar and see if July 12th is open. If it is, block it off and purchase a ticket TODAY before it sells out. Buy a ticket for you and one for another person that you want to impact.
Join me, Jim Rohn, Denis Waitley, John Maxwell, Jeffrey Gitomer and more July 12th for the next SUCCESS Symposium!
To learn more or to purchase tickets go to
http://www.MemoryInAMonth.com/Seminars
5. More Information
Ezine Archives - To review previous issues of Ron White's Ezine, please go to: Ezine Archives
Printer-Friendly Version - Ron White's Ezine: Issue 69 - Printer-Friendly
How to Subscribe - Subscribe at Memory in a Month or send an email with JOIN in the subject to ronwhite@yoursuccessstore.com
If you would like to unsubscribe - Use the automatic link at the bottom of this email, or send an email with your request to ronwhite@yoursuccessstore.com
For a complete listing of Ron White's CDs and downloadable products go to:
http://ronwhite.yoursuccessstore.com
Booking Ron White - Send an email to hilary@yoursuccessstore.com and include your name, company, date and location of event, along with anticipated audience size and composition.
No Spamming or List Sharing! - You can rest assured that your subscription email address will be kept in the strictest confidence. We do not divulge, nor make available to any third party, our subscription list. Your privacy is paramount to us! Therefore, it receives the respect it deserves!
Copyright/Reprint Info - The contents of this Ezine may be copied, reproduced, or freely distributed for all nonprofit purposes without the consent of the author as long as the author's name and contact information are included.
Example: Reproduced with permission from the Ron White Ezine. To subscribe to Ron White's Ezine, go to http://www.memoryinamonth.com or send an email with Join in the subject to ronwhite@yoursuccessstore.com Copyright 2008 All rights reserved worldwide.
All contents Copyright 2008 except where indicated otherwise. All rights reserved worldwide. **Duplication or reprints only with express permission or approved Credits (see above). All trademarks are the property of their respective owners.
Contact Information:
2835 Exchange Blvd., Suite 200
Southlake, TX 76092
877-929-0439
International and/or Dallas/Ft Worth - 817-442-5407
Fax 817-442-1390 or visit the website at Memory in a Month
|
