Ron White's Ezine
May 13, 2009
Issue 94
Welcome!
This week, I am traveling through Europe. Yesterday, it was Paris. Today, I'm in Gent, Belgium. Though this was not my first trip to Paris, I stumbled for the first time upon the museum of the artist Rodin. This museum houses his sculpture, The Thinker. This is one of the most famous sculptures of all time. It is of particular interest to this "memory guy" who does a lot of thinking. You may have guessed it....it got me to thinking....
Just the day prior, I had admired the Mona Lisa, perhaps Leonardo da Vinci's most famous work. Here are two of important qualities that da Vinci, and for that matter most great thinkers, possessed:
1. They pursued knowledge with an intense hunger, reading book after book
2. They kept a journal as they learned and wrote questions in it on the mysteries of life. Leonardo would write things like, "Why do birds fly? Why do they slow down before they land? What purpose do their feathers serve?" Then he would close the journal and go about his day. He wouldn't concern himself with the answer, but his subconscious would work on the question and suddenly the answer would strike him. This process was key to many of his greatest inventions and ideas.
So, as I sit in my hotel in Gent, Belgium, I am focused on these great thinkers and modeling their behavior by reading and journaling my education and questions. Anyone can become a great thinker and impact the world for centuries, just as Rodin and da Vinci have done. I look forward to hearing about and enjoying your successes and contributions to the world!
Go for More this Week!
Ron White
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In This Issue......
1. John Wayne the Businessman by Ron White
2. Quotes of the Week
3. Good Customer Service Is More Than Good PR by Patricia Fripp, CSP, CPAE
4. Ron White's Masterful Memory in Action . . .
5. More Information
1. John Wayne the Businessman by Ron White
There were few things that marked my boyhood as strongly as westerns. Every Sunday, I arranged my afternoon around "The Lone Ranger," "The Rifle Man" and "Bonanza." Then, if I was lucky, I would catch a glimpse of what I considered to be the definition of the word "man" – John Wayne – in a late-night western.
My grandmother had a painting of him in her living room, and in my blue-collar family he was a hero. Maybe it was because the characters he portrayed exhibited the qualities that my family lived—blue-collar, hard-working and honest. I am proud to say that I have a doctorate in John Wayne.
In 1972, Wayne played a character in which he mentored young school boys on a cattle drive in the film "Cowboys." Because of his leadership and example, these boys became men before the end of the cattle drive. They would avenge "The Duke's" death after he was gunned down in cold blood. This was my favorite John Wayne movie, perhaps because I also was a young boy and I subconsciously knew that I was being mentored through a television screen by the rugged cowboy. Today, I believe I am a better businessman because of it.
If "The Duke" were a businessman in 2009, I assure you that he would:
- First and foremost, be honest. This cowboy would never lie to make a sale and neither should you. His resume wouldn't exaggerate and you could rely on his word.
- Be a hard worker. John Wayne would be the first cowboy on his horse preparing for the cattle drive, and he would be the first in your office, spending his time working to the point of exhaustion.
- Defend the weak. Whether in "Stagecoach," "True Grit," "Cowboys" or another film, Wayne never took advantage of the weak. Instead, he protected those who couldn't protect themselves. If he was in your office when a salesperson or professional was struggling, there is no doubt in my mind that he would ride alongside them and offer assistance to make the team better.
- Feo, Fuerte y Formal. These were the words that Wayne wanted on his tombstone. They translate to: "He was ugly, strong and had dignity." He was a physically strong man at 6'4''. Yet, it was his strength of character that was referred to here. In your business, you would be a magnificent success if others say you have strength of character. This means not giving in when things look bleak. "The Duke" wouldn't.
- Have dignity. This, again, comes from his self description. Dignity means relying on yourself for your success and abandoning the victim mentality. Wayne would not be a victim if he worked in your office. He would not blame his lack of success on the economy, co-workers or his boss. Instead, with dignity he would take his future into his own hands and rely on no one but himself for his success.
John Wayne was the definition of the word "man" and would be the definition of the word "businessman" if he worked in your office in 2009. As a young boy, I watched John Wayne ride off into the sunset on June 11th, 1979. Though I was confident one day that I would be a cowboy, I ended up a businessman. Today, I am a better businessman because of John Wayne´s lessons.
Thanks to John Wayne for the life lessons on hard work, honesty, dignity, strength and compassion. With a tip of my hat, I give him a hardy, "Thanks partner."
-- Ron White
Ron White can help you supercharge your earning power. It's true! For details, go to
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2. Quotes of The Week
Sales/Selling
"Home Depot knows 'the more they help, the more they sell' -- oh by the way, for the 'bottom liners' who disagree -- it's also vice-versa." -- Jeffrey Gitomer
"Demonstrate to your customer the difference between price and cost. The price is what it takes to purchase the item. The cost is the amount the customer eventually pays. They are not the same." -- Brian Tracy
"To succeed in sales, simply talk to lots of people every day. And here´s what´s exciting - there are lots of people!" -- Jim Rohn
"Life is a series of sales situations, and the answer is NO if you don't ask." -- Patricia Fripp
"Now, if you want to get rich, you have only to produce a product or service that will give people greater use value than the price you charge for it. How rich you get will be determined by the number of people to whom you can sell the product or service." -- Earl Nightingale
"In sales there are going to be times when you can't make everyone happy. Don't expect to and you won't be disappointed. Just do your best for each client in each situation as it arises. Then, learn from each situation how to do it better the next time." -- Tom Hopkins
3. Good Customer Service Is More Than Good PR by Patricia Fripp, CSP, CPAE
In the throes and stresses of our workday lives, we sometimes forget how our customers see us. One single negative contact can ruin your reputation in the eyes of not only that one customer -- but everyone he or she knows as well. After all, word of mouth works both for or against you.
You need to make sure everybody in your organization knows he or she is an important part of it. Each department depends and dovetails into the other to produce quality in service or product. Everyone makes a difference: the sales force, the service technicians, the clerical staff, the PR department all work together toward the same goal -- keeping the customers satisfied.
A perfect example of how everyone makes a difference is when I was in a Nashville hotel attending a board of directors meeting for the National Speakers Association. After the meeting, several of us went to the coffee shop to continue our deliberations. Each of us asked for exceptions or additions to the menu items; we wanted separate checks; and to make things even more confusing, being speakers, we talked to each other the whole time the waitress patiently took our orders.
"My dear, all this confusion is going to be worthwhile -- these guys are big tippers," I said.
She said, "I'm not being nice for a tip. It doesn't even matter if I get a tip or not. If we give you good service, your group will bring back its business here and not to the competition."
Isn't that a marvelous attitude from someone on the front lines? I was so impressed, I wrote a letter to the hotel manager congratulating him on his staff and especially the waitress at the coffee shop.
I never received a reply. That waitress "wowed" me with her service and her attitude; but the manager's lack of response almost nullified her customer service savvy. Everyone makes a difference. I think the manager and the waitress should change places for a couple of weeks, she knows more about good PR than he does.
-- Patricia Fripp
To succeed in sales, you need to have a system that works. A system for
selling that brings in loads of cash time and time again. Ron White can teach
you that system. For details:
http://www.yoursuccessstore.com/sales
4. Does Your Earning Power Need To Be Supercharged?
If you're in sales, and you're interested in supercharging your earning power, then I've got GREAT news for you!
You see, if you want to earn a high income through sales, what you need is a proven system that hauls in massive amounts of cash whenever you use it. Once you've mastered this system, making a great living through selling is easy.
Please use this link to find out more:
http://www.yoursuccessstore.com/sales or call 877-929-0439.
5. More Information
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