Memoryinamonth.com | Memory Expert Ron White's Ezine

Ron White's Ezine
July 22, 2009
Issue 99

Welcome!

Last week I declined a speaking engagement because it was on Tuesday night and that was the night of the baseball All Star Game! Yes....I take these things seriously....perhaps too much so....

Why do professional sports host All-Star Games? The major reason is that it generates a lot of revenue and marketing for the sport. There are a few other benefits and one of those reasons centers around RESPECT! R-E-S-P-E-C-T ... find out what it means to me! Answer = A LOT!

One of the greatest motivators of people is respect. Conversely, one of the greatest de-motivators is a lack of respect. Respect comes in many forms: a pat on the back for a job well done, encouragement, listening, awards or even an All-Star Game. In business, make sure that you acknowledge those on your All-Star team with some sort of recognition. It inspires loyalty, inspires them to achieve even more and drives those not recognized to be recognized next time.

Whether it is in your personal life or your business, implement the tool of respect and create an even more productive environment!

Oh, and if Major League Baseball subscribes to this ezine, give the guys METAL BATS in the Home Run Derby. Talk about FUN! I have a few more suggestions, but won't push my luck.

Go for More this Week!
Ron White

P.S. - Today's issue is going out to more than 98,094 weekly subscribers. If you enjoy this week's edition and find it to be valuable, then if you would do me the favor of forwarding it to your friends, family and associates, it would be very much appreciated. If they would like to subscribe, they can go here.

SPECIAL NOTE: We're just two weeks away from our milestone 100th issue of Ron White's Ezine. You'll love what we have planned in celebration! Be sure to open and read every issue, and share with family, friends and co-workers!

In This Issue......

1. One Thing by Ron White
2. Quotes of the Week
3. On Integrity by Zig Ziglar
4. Can Memory Power Increase Your Sales Expertise?
5. More Information

1. One Thing by Ron White

"Everybody I know says that they need just one thing... what they really mean is that they need just one thing more." —Rich Mullins (Singer/Songwriter)

"The trouble is not getting the man that you want. The trouble is wanting the man once you get him!" —Elizabeth Taylor, after her 7th marriage

Do you remember the success of the Interstate Department Store? No? Well, don't feel alone because I don't remember either. However, have you ever heard of Toys R Us? Guess what? It is the same store. The success of Toys R Us occurred when they chose to focus on ONE THING: toys.

How about 7Up? In the late 1970s, they had a 7.5% market share with one flavor of cola drink. Then they couldn't resist the lure of line extensions and, before you knew it, they had several flavors and a market share of 2.5%.

The lesson is: if you attempt to become everything to all people, you will surely only succeed in becoming nothing to everyone. In your personal life, you know the temptation. You know the temptation of always desiring what is on the other side or what you don't have. So you drop what is in your hand to grab something else—only to later wish you could have what you used to hold. This analogy could pertain to relationships, where you live, or even a career.

The trick to life is not getting what you want. It is wanting it once you get it. The challenge is to focus on one thing. I have a friend who has five or six great ideas to make money. Which one will succeed for her? As her friend, I hope one does. But, in my heart, I know that none of them will because she can't select ONE THING and focus on it. Therefore, all her ventures are doomed.

There is something to be said for the power of focus. In business, remember that IBM used to own the word computer. They no longer do and part of that is because they got into every business you can think of. Toys R Us owns "toys," FedEx owns the word "overnight." It is about ONE THING when it comes to branding.

In life, you will not find contentment by bouncing from one situation to the next. That will only come when you are able to rest and focus on ONE THING. Decide what is important to you and focus on that ONE THING for a successful business or life. Yes, there will be rough roads, but I assure you that the answer is not in the other hand.

Action Points:
1. Examine your life and ask yourself if you are focused.
2. Ask yourself what you could eliminate in your life that is simply a distraction
3. Question your desires to see if they are only a result of wanting what you don't have or a genuine issue that you are willing to make your long-term focus.
4. Remember the lesson of Toys R Us: Line extensions don't ensure more success—focus does.

-- Ron White

Discover how focusing on your memory power can increase your sales expertise. Learn from Ron White and other dynamic speakers and sales experts.

2. Quotes of The Week

Integrity/Honesty

"I hope I shall always possess firmness and virtue enough to maintain what I consider the most enviable of all titles, the character of an honest man." -- George Washington

"The proof of integrity is what you do when no one is looking." -- Denis Waitley

"Live in truth with all people under all circumstances." -- Brian Tracy

"The most important persuasion tool you have in your arsenal is integrity." -- Zig Ziglar

"Whenever you do a thing, act as if all the world were watching." -- Thomas Jefferson

"Always do right! This will gratify some people and astonish the rest." -- Mark Twain

"When men speak ill of thee, live so as nobody may believe them." -- Plato

"Be as you wish to seem." -- Socrates

3. On Integrity by Zig Ziglar

Major surgery requires not only a skilled surgeon, but also a number of skilled assistants to make certain that everything happens as it should. They function as a team. No one person, regardless of how brilliant he or she is, could pull off a major operation alone.

A new head nurse was starting her first assignment in a major medical center. She was in charge of all the nurses on the operating room team. She had full responsibility for performing all the duties nurses perform. When the surgery was complete, the surgeon said, "Okay, it's time to close the incision. I need the sutures."

The new head nurse responded, "Doctor, you used twelve sponges; we've only removed eleven." The surgeon assured her that all of the sponges had been removed and he was ready to suture. She replied, "Doctor, you used twelve sponges; only eleven have been removed."

With a bit of irritation in his voice, the doctor said, "I will accept full responsibility." The nurse's temper flew and she apparently stomped her foot and said, "Doctor, think of the patient!"

When she said that, the doctor smiled, lifted his foot and revealed the twelfth sponge. He looked at the nurse and said, "You'll do." Her integrity had been tested; she passed with flying colors.

The question is, how many of us, under identical circumstances, would have risked offending the surgeon, remembering that there was a possibility we had miscounted? But this nurse felt the patient's life and health were at stake and she, without hesitation, did the right thing. Over the long haul, that's the best way to get to the top and stay there.

-- Zig Ziglar

Zig Ziglar joined Ron White as part of an award-winning faculty of international speakers and sales experts to develop a complete curriculum on Sales Success. Get complete details on a very special offer!

4. Can Memory Power Increase Your Sales Expertise?

Your humble memory guy, Ron White, joined with an award-winning faculty of international speakers and sales experts with their own rosters of Fortune 500 clients to develop a complete package that covers the techniques of effective sales, from cold calling to closing!

The 14-CD program addresses everything from networking to negotiations. You'll enjoy hours of inspiration and learn practical steps to power-up your influence while building and solidifying your client base.

Sales Success on audio CD functions as both a proactive master class for novice salespeople and continuing education for seasoned professionals.

Besides Ron White, you'll hear from other dynamic speakers, including:

Jim Rohn • Zig Ziglar • Denis Waitley • Chris Widener • Tom Hopkins • Dianna Booher • Albert Mensah and many more!

Besides Ron White, you'll hear from other dynamic speakers, including:

It's really an incredibly intense—but easy to understand and implement—sales training program that will have you doubling and even tripling your sales in no time! And, for a limited time, you can get Sales Success at a very special discount.

You get 14 information-packed CDs for only $49!

Plus, with your set, you'll receive a DVD bonus from Tony Alessandra, noted business author and marketing Ph.D. That's an incredible 15 discs' worth of the best sales training available anywhere!

Don't wait. Inventory is limited, so order today.

5. More Information

Ezine Archives - To review previous issues of Ron White's Ezine, please go to: Ezine Archives

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Ron White's Ezine July 22, 2009 Issue 99